Microeconomics is a branch of economics that studies the behavior of individual economic decision-makers, such as consumers, households, and firms, in allocating scarce resources to satisfy unlimited human wants. It focuses on how these individual decisions interact to determine the supply and demand for goods and services, as well as the effects of government interventions on these behaviors.
</p></blockquote><p>Based on sales data for TV and radio advertising, it is observed that:</p><ul class="tight" data-tight="true"><li><p>Spending the entire budget on TV might not be optimal, even if TV always generates more sales for the same amount spent.</p></li><li><p>The <strong>marginal impact</strong> of advertising (additional sales per additional euro) is decreasing.</p></li><li><p>The optimal solution balances the marginal impact across different channels.</p></li></ul><blockquote><p>The term <strong>marginal</strong> in microeconomics refers to how a dependent variable changes as a result of adding one unit of an independent variable.</p></blockquote><h3>D. Equilibrium Analysis</h3><p>An <strong>equilibrium</strong> is a state that will continue indefinitely as long as factors exogenous to the system remain unchanged.</p><ul class="tight" data-tight="true"><li><p><strong>Equilibrium principle</strong>: Prices adjust until the quantity demanded equals the quantity supplied.</p></li></ul><p>Example: Rental Market for Apartments</p><ul class="tight" data-tight="true"><li><p><strong>Demand curve</strong>: Reflects willingness to pay. Reservation price is the highest price a person is willing to pay. The lower the price, the higher the quantity demanded.</p></li><li><p><strong>Supply curve</strong>: In the short run, the quantity of apartments is often fixed.</p></li><li><p><strong>Market equilibrium</strong>: Determined by the intersection of supply and demand (<span data-latex="p^*" data-type="inline-math"></span>).</p></li><li><p>If <span data-latex="p < p^*" data-type="inline-math"></span>, quantity demanded > quantity supplied <span data-latex="\rightarrow" data-type="inline-math"></span> price rises.</p></li><li><p>If <span data-latex="p > p^*" data-type="inline-math"></span>, quantity demanded < quantity supplied <span data-latex="\rightarrow" data-type="inline-math"></span> price falls.</p></li><li><p>The market efficiently allocates apartments to those with the highest willingness to pay.</p></li></ul><h3>E. Comparative Statics</h3><p><strong>Comparative statics</strong> involves comparing two static equilibria without analyzing the dynamic process of adjustment.</p><ul class="tight" data-tight="true"><li><p>It examines how changes in <strong>exogenous variables</strong> (variables taken as given, e.g., quantity of apartments, income) affect the equilibrium.</p></li></ul><p>Examples:</p><ol class="tight" data-tight="true"><li><p><strong>Construction of new apartments</strong>: Increase in supply <span data-latex="\rightarrow" data-type="inline-math"></span> fall in equilibrium price, rise in equilibrium quantity.</p></li><li><p><strong>Conversion of apartments to condominiums</strong>: Reduction in supply + decrease in demand <span data-latex="\rightarrow" data-type="inline-math"></span> decrease in equilibrium quantity, ambiguous effect on equilibrium price.</p></li></ol><h2>II. Consumer Theory: Budget Constraint</h2><p>Consumer theory aims to understand how consumers make choices about what to buy given their income and prices. The first step in this analysis is understanding the limitations or constraints faced by a consumer.</p><h3>A. Consumption Bundles and Prices</h3><ul class="tight" data-tight="true"><li><p>A consumer chooses between two goods.</p></li><li><p><strong>Consumption bundle</strong> <span data-latex="(x_1, x_2)" data-type="inline-math"></span>: Represents quantities of good 1 and good 2. Sometimes denoted as a vector <span data-latex="X" data-type="inline-math"></span>.</p></li><li><p>Prices of goods are <span data-latex="(p_1, p_2)" data-type="inline-math"></span>.</p></li><li><p>Consumer has an income <span data-latex="m" data-type="inline-math"></span> to spend.</p></li></ul><h3>B. The Budget Set</h3><p>The <strong>budget set</strong> consists of all affordable consumption bundles <span data-latex="(x_1, x_2)" data-type="inline-math"></span> given prices <span data-latex="(p_1, p_2)" data-type="inline-math"></span> and income <span data-latex="m" data-type="inline-math"></span>.</p><p><span data-latex="p1x1 + p2x2 =< m " data-type="inline-math"></span>
C. The Composite Good
Often, we focus on the demand for one specific good ().
can represent a composite good: everything else the consumer might want to consume, with its price typically normalized to .
In this case, the budget constraint becomes: .
D. The Budget Line
The budget line represents bundles that cost exactly .
</p><p>Rearrangingfor<spandata−latex="x2"data−type="inline−math"></span>:</p><p><spandata−latex="x2=m/p2−p1/p2∗x1"data−type="inline−math"></span>
This is a straight line with a vertical intercept of and a slope of .
The slope of the budget line measures the rate at which the market allows substitution between good 1 and good 2. For an increase of in good 1, consumption of good 2 must decrease by .
The slope also represents the opportunity cost of consuming good 1 (how many units of good 2 must be forgone for 1 unit of good 1).
E. Changes in the Budget Line
The budget line shifts or rotates when prices or income change:
Change in income (): A parallel shift of the budget line. Increase in shifts it outwards, decrease shifts it inwards.
Change in price of one good (e.g., ): Changes the slope of the budget line. An increase in makes the line steeper; a decrease makes it flatter.
Proportional changes in prices and income: If both prices and income are multiplied by the same factor , the budget line does not change. A perfectly balanced inflation does not alter the budget set.
F. The Numeraire
The budget line is defined by two prices and income. What matters are relative prices.
We can normalize one of the prices or income to 1 without changing the budget set.
The good whose price is set to 1 is called the numeraire. It is the price relative to which other prices and income are measured.
G. Taxes, Subsidies, and Rationing
Quantity tax ( per unit of good 1): Price of good 1 becomes . </p></li><li><p><strong>Valuetax(advaloremtax)</strong>(<spandata−latex="τ%"data−type="inline−math"></span>onsalesofgood1):Priceofgood1becomes<spandata−latex="(1+τ)p1"data−type="inline−math"></span>.<spandata−latex="(1+ω)p1x1+p2x2=m"data−type="inline−math"></span>
Quantity subsidy ( per unit of good 1): Price of good 1 becomes .
Ad valorem subsidy ( for good 1): Price of good 1 becomes .
Lump-sum tax/subsidy: Changes income directly.
Rationing constraints: Limits the consumption of a good to a maximum amount (e.g., ), altering the shape of the budget set.
These interventions can lead to kinks or truncated budget lines. Example: Food Stamp Program.
III. Consumer Theory: Preferences
Preferences define what a consumer considers "best" among available alternatives. They allow consumers to rank different consumption bundles.
A. Definition of Preferences
Preferences (or tastes) refer to a consumer's ability to compare or rank consumption bundles.
Given two bundles and consumers can express:
Strictly prefers:
Indifferent:
At least as good as:
Preference relations are ordinal; they only indicate the order of preference, not the magnitude of preference.
B. Assumptions about Preferences (Axioms of Rational Choice)
To ensure consistent and reasonable choices, preferences are usually assumed to satisfy:
Completeness: Any two bundles can be compared. For any and , either , , or .
Reflexivity: Any bundle is at least as good as itself ().
Transitivity: If and , then . If and , then . These assumptions are crucial for utility maximization.
C. Indifference Curves
A weakly preferred set for a bundle includes all bundles at least as good as .
An indifference curve connects all bundles that provide the consumer with the same level of utility (i.e., the consumer is indifferent between them).
Property: Indifference curves representing distinct levels of preference cannot cross. If they did, it would violate transitivity.
D. Examples of Preferences and Indifference Curves
Perfect Substitutes:
Consumers are willing to substitute one good for another at a constant rate.
Indifference curves are parallel straight lines (e.g., ).
Perfect Complements:
Bads:
A commodity the consumer dislikes. To compensate for a bad, the consumer needs more of the other good.
Indifference curves slope upward and to the right.
Neutral Goods:
Satiation (Bliss Point):
Discrete Goods:
Goods available only in integer amounts (e.g., cars).
Indifference "curves" are sets of discrete points.
E. Well-Behaved Preferences (Additional Assumptions)
To ensure that consumer choices can be meaningfully determined, we often impose additional assumptions:
Monotonicity (More is Better):
If bundle has at least as much of both goods as bundle and more of one, then is strictly preferred to .
This implies indifference curves always have a negative slope (ruling out bads and neutral goods).
Convexity (Averages are Preferred to Extremes):
If two bundles and are on the same indifference curve (), then any weighted average of these bundles (e.g., for ) is at least as good as or .
Graphically, the set of bundles weakly preferred to is a convex set.
This reflects a preference for balanced consumption. Goods are typically consumed together.
Strict convexity: Straight line segment connecting two indifferent bundles is strictly preferred to either extreme bundle. Indifference curves are rounded. Perfect substitutes preferences are convex but not strictly convex (flat spots).
F. The Marginal Rate of Substitution (MRS)
The MRS is the slope of an indifference curve, measuring the rate at which a consumer is just willing to substitute one good for another while maintaining the same level of utility.
For a small change in good 1, is the change in good 2 that keeps utility constant.
. It is negative because of monotonicity.
It can also be interpreted as the marginal willingness to pay: the amount of good 2 (e.g., euros) a consumer is willing to give up for a marginal amount of good 1.
Mathematically, for a utility function , the MRS is given by: </p></li></ul><h2>IV.ConsumerTheory:UtilityFunctions</h2><p>Autilityfunctionprovidesanumericalrepresentationofaconsumer′spreferences,assigninghighervaluestomorepreferredbundles.</p><h3>A.DefinitionofaUtilityFunction</h3><ulclass="tight"data−tight="true"><li><p>A<strong>utilityfunction</strong><spandata−latex="u(X)"data−type="inline−math"></span>assignsanumbertoeverypossibleconsumptionbundle<spandata−latex="X"data−type="inline−math"></span>suchthatmore−preferredbundlesreceivelargernumbersthanless−preferredbundles.<spandata−latex="(x1,x2)>(y1;y2)ifandonlyifu(x1,x2)>u(y1,y2)"data−type="inline−math"></span>
This is ordinal utility, meaning only the ranking of bundles matters, not the absolute magnitude of the utility values.
Monotonic transformation: A function that preserves the order of numbers (). Any monotonic transformation of a utility function represents the same preferences. </p></li><li><p><strong>Cardinalutility</strong>,whichsuggeststhatthemagnitudeofutilitydifferencesissignificant,isnottypicallyrequiredtodescribechoicebehaviorinmicroeconomics.</p></li><li><p>Well−behavedpreferences(completeness,transitivity,monotonicity,convexity)canberepresentedbyautilityfunction.</p></li><li><p>Autilityfunctionessentiallylabelsindifferencecurves,withhigherindifferencecurvesreceivinglargerutilityvalues.</p></li></ul><h3>B.ConstructingaUtilityFunctionandIndifferenceCurves</h3><ulclass="tight"data−tight="true"><li><p>Todrawindifferencecurvesfrom<spandata−latex="u(x1,x2)"data−type="inline−math"></span>:plotpoints<spandata−latex="(x1,x2)"data−type="inline−math"></span>where<spandata−latex="u(x1,x2)"data−type="inline−math"></span>equalsaconstant<spandata−latex="k"data−type="inline−math"></span>.</p></li><li><p>Example:<spandata−latex="u(x1,x2)=x1x2"data−type="inline−math"></span>.Indifferencecurvesare<spandata−latex="x2=k/x1"data−type="inline−math"></span>.</p></li><li><p>Amonotonictransformationlike<spandata−latex="v(x1,x2)=(x1x2)2"data−type="inline−math"></span>wouldrepresentthesamepreferences,onlychangingthelabelsoftheindifferencecurves.</p></li></ul><h3>C.ExamplesofUtilityFunctions</h3><olclass="tight"data−tight="true"><li><p><strong>PerfectSubstitutes</strong>:<spandata−latex="u(x1,x2)=ax1+bx2"data−type="inline−math"></span>
Perfect Complements: </p><ulclass="tight"data−tight="true"><li><p>Goodsconsumedinfixedproportions<spandata−latex="b"data−type="inline−math"></span>:<spandata−latex="a"data−type="inline−math"></span>.</p></li><li><p>Example:<spandata−latex="u(x1,x2)=min(x1,x2)"data−type="inline−math"></span>(pairsofshoes).</p></li></ul></li><li><p><strong>QuasilinearPreferences</strong>:<spandata−latex="u(x1,x2)=v(x1)+x2"data−type="inline−math"></span>
Linear in good 2, possibly nonlinear in good 1.
Indifference curves are vertically shifted versions of each other (e.g., ).
Cobb-Douglas Utility Function: </p><ulclass="tight"data−tight="true"><li><p>Standardexampleofwell−behavedpreferences(convex,monotonicindifferencecurves).</p></li><li><p>Anymonotonictransformation(e.g.,takingthelogarithm)describesthesamepreferences.Canbenormalizedsoexponentssumto1:<spandata−latex="x1ax21−a"data−type="inline−math"></span>.</p></li></ul></li></ol><h3>D.MarginalUtility(MU)</h3><ulclass="tight"data−tight="true"><li><p>The<strong>marginalutility</strong>ofgood1(<spandata−latex="MU1"data−type="inline−math"></span>)istherateofchangeoftheutilityfunctionasthequantityofgood1increases,holdinggood2constant.<spandata−latex=" MU_1 = \frac{\Delta U}{\Delta x_1} = \frac{u(x_1 + \Delta x_1, x_2) - u(x_1, x_2)}{\Delta x_1} " data-type="inline-math"></p></li><li><p>Marginalutilityisaffectedbymonotonictransformations,soitsmagnitudehasnobehavioralcontent.Onlytheorderingofbundlesmatters.</p></li></ul><h3>E.MarginalUtilityandMRSRelationship</h3><ulclass="tight"data−tight="true"><li><p>TheMRSisdirectlyrelatedtomarginalutilities.Forachange<spandata−latex="(Δx1,Δx2)"data−type="inline−math"></span>thatkeepsutilityconstant(<spandata−latex="ΔU=0"data−type="inline−math"></span>):<spandata−latex=" MU_1 \Delta x_1 + MU_2 \Delta x_2 = 0 " data-type="inline-math"></p></li><li><p>Thisrelationshipholdsforanyutilityfunctionrepresentingthepreferences.TheMRSisindependentoftheutilityrepresentationbecausemonotonictransformationsscale<spandata−latex="MU1"data−type="inline−math"></span>and<spandata−latex="MU2"data−type="inline−math"></span>bythesamefactor,whichthencancelsintheratio.</p></li></ul><p>Example:Cobb−DouglasMRS</p><p>For<spandata−latex="u(x1,x2)=x1cx2d"data−type="inline−math"></span>,theMRSis:</p><p><spandata−latex=" MRS = -\frac{c x_2}{d x_1} " data-type="inline-math"></p><p>Takingthelogtransformation<spandata−latex="v(x1,x2)=clnx1+dlnx2"data−type="inline−math"></span>yieldsthesameMRS,confirmingitsindependencefromutilityrepresentation.</p><h3>F.UtilityinCommutingDecisions</h3><ulclass="tight"data−tight="true"><li><p>Utilityfunctionscanbeestimatedtounderstandconsumerbehaviorinreal−worldcontexts,suchascommuting.</p></li><li><p>Example:<spandata−latex="U(TW,TT,C)=−0.147TW−0.0411TT−2.24C"data−type="inline−math"></span>,where<spandata−latex="TW="data−type="inline−math"></span>walkingtime,<spandata−latex="TT="data−type="inline−math"></span>traveltime,<spandata−latex="C="data−type="inline−math"></span>costs.</p></li><li><p>Coefficientsrepresentthemarginalutilityofeachcharacteristic.</p></li><li><p>RatiosofcoefficientsprovideMRS(e.g.,howmuchwalkingtimeoneiswillingtosubstitutefortraveltime).</p></li></ul><h2>V.ConsumerTheory:OptimalChoice</h2><p>Theoptimalchoiceforaconsumeristhemostpreferredbundlethatisaffordable,combiningtheconceptsofthebudgetsetandpreferences.</p><h3>A.OptimalChoicePrinciple</h3><ulclass="tight"data−tight="true"><li><p>Consumerschoosethebestbundletheycanafford.</p></li><li><p>Thismeansselectingthebundlewithinthebudgetsetthatliesonthehighestpossibleindifferencecurve.</p></li><li><p>Withwell−behavedpreferences,theoptimalbundleistypicallyonthebudgetline(since"moreispreferredtoless").</p></li></ul><h3>B.TangencyConditionforOptimalChoice</h3><ulclass="tight"data−tight="true"><li><p>Forwell−behaved(smooth,convex,monotonic)preferences,theoptimalbundleoccurswhereanindifferencecurveistangenttothebudgetline.</p></li><li><p>Atthispoint,theslopeoftheindifferencecurve(MRS)equalstheslopeofthebudgetline(priceratio):<spandata−latex=" MRS = - \frac{p_1}{p_2} " data-type="inline-math"></p></li><li><p>Ifindifferencecurvesarenotsmooth(e.g.,kinkedforperfectcomplements)oriftheoptimumisacornersolution(e.g.,consumingzeroofonegood),tangencymaynotstrictlyhold.</p><ulclass="tight"data−tight="true"><li><p><strong>Kinkypreferences</strong>(e.g.,perfectcomplements):Tangencyisnotdefinedatthekink.</p></li><li><p><strong>Boundaryoptimum</strong>:Optimalconsumptioninvolveszerounitsofonegood.Indifferencecurveisnottangenttothebudgetline.</p></li></ul></li><li><p>Foran<strong>interioroptimum</strong>withsmoothindifferencecurves,thetangencyconditionisa<strong>necessarycondition</strong>.</p></li><li><p>With<strong>convexpreferences</strong>,anytangencypointisalsoanoptimum(a<strong>sufficientcondition</strong>).Ifpreferencesarestrictlyconvex,thereisauniqueoptimalchoice.</p></li></ul><h3>C.OptimalityandtheMRS</h3><ulclass="tight"data−tight="true"><li><p>Ataninterioroptimum,<spandata−latex="MRS=−p1/p2"data−type="inline−math"></span>.Thismeanstheconsumer′ssubjectiverateofexchangebetweengoods(MRS)matchesthemarket′sobjectiverateofexchange(<spandata−latex="p1/p2"data−type="inline−math"></span>).</p></li><li><p>IfMRSdoesnotequalthepriceratio,theconsumercanimprovetheirwelfarebytradinggoodsinthemarket.</p></li></ul><h3>D.ConsumerDemand(MarshallianDemandFunctions)</h3><ulclass="tight"data−tight="true"><li><p>The<strong>demandedbundle</strong>istheoptimalchoiceofgoodsforgivenprices<spandata−latex="p1,p2"data−type="inline−math"></span>andincome<spandata−latex="m"data−type="inline−math"></span>.</p></li><li><p>A<strong>demandfunction</strong>expressesthequantitiesdemandedasafunctionofpricesandincome:<spandata−latex=" x_1 = x_1(p_1, p_2, m) \quad \text{and} \quad x_2 = x_2(p_1, p_2, m) " data-type="inline-math"></p></li><li><p>Differentpreferencesleadtodifferentdemandfunctions.</p></li></ul><h3>E.ExamplesofDemandFunctions</h3><olclass="tight"data−tight="true"><li><p><strong>PerfectSubstitutes</strong>:</p><ulclass="tight"data−tight="true"><li><p>Consumerbuysonlythecheapergood.Ifpricesareequal,anycombinationonthebudgetlineisoptimal.<spandata−latex=" x_1 = \begin{cases} m/p_1 & \text{if } p_1 < p_2 \\ \text{[0, m/p1]} & \text{if } p_1 = p_2 \\ 0 & \text{if } p_1 > p_2 \end{cases} " data-type="inline-math"></p></li></ul></li><li><p><strong>PerfectComplements</strong>:</p><ulclass="tight"data−tight="true"><li><p>Goodsareconsumedinfixedproportions.Thebudgetconstraintis<spandata−latex="p1x+p2x=m⇒x=m/(p1+p2)"data−type="inline−math"></span>.Thus,<spandata−latex=" x_1 = x_2 = \frac{m}{p_1 + p_2} " data-type="inline-math"></p></li></ul></li><li><p><strong>Neutral/BadGoods</strong>:</p><ulclass="tight"data−tight="true"><li><p>Consumerspendsallincomeonthedesiredgood,noneontheneutralorbadgood.Ifgood1isgood,good2isbad:<spandata−latex=" x_1 = m/p_1, \quad x_2 = 0 " data-type="inline-math"></p></li></ul></li><li><p><strong>DiscreteGoods</strong>:</p><ulclass="tight"data−tight="true"><li><p>Optimalchoicedependsonreservationprices.Aspricefalls,consumerbuysmoreunitsatspecificpricethresholds.</p></li></ul></li><li><p><strong>ConcavePreferences</strong>:</p><ulclass="tight"data−tight="true"><li><p>Optimalchoiceisusuallyacornersolution,consumingonlyoneofthegoods.</p></li></ul></li></ol><h3>F.SolvingtheUtilityMaximizationProblem</h3><p>Tofinddemandfunctionsalgebraically:</p><olclass="tight"data−tight="true"><li><p>Set<spandata−latex="MRS=−p1/p2"data−type="inline−math"></span>(or<spandata−latex="MU2MU1=p2p1"data−type="inline−math"></span>).</p></li><li><p>Usethebudgetconstraint:<spandata−latex="p1x1+p2x2=m"data−type="inline−math"></span>.</p></li><li><p>Solvethesystemoftwoequationsfor<spandata−latex="x1"data−type="inline−math"></span>and<spandata−latex="x2"data−type="inline−math"></span>intermsof<spandata−latex="p1,p2,m"data−type="inline−math"></span>.</p></li></ol><p>Alternatively,usingLagrangeMultipliers:</p><p><spandata−latex=" L = u(x_1, x_2) - \lambda(p_1 x_1 + p_2 x_2 - m) " data-type="inline-math"></p><p>First−orderconditions:</p><p><spandata−latex=" \frac{\partial L}{\partial x_1} = MU_1 - \lambda p_1 = 0 \Rightarrow MU_1 = \lambda p_1 " data-type="inline-math"></p><p><spandata−latex=" \frac{\partial L}{\partial x_2} = MU_2 - \lambda p_2 = 0 \Rightarrow MU_2 = \lambda p_2 " data-type="inline-math"></p><p><spandata−latex=" \frac{\partial L}{\partial \lambda} = p_1 x_1 + p_2 x_2 - m = 0 " data-type="inline-math"></p><ulclass="tight"data−tight="true"><li><p>Fromthefirsttwo,<spandata−latex="p1MU1=p2MU2=λ"data−type="inline−math"></span>.Thismeansthemarginalutilitypereurospentisequalforallgoods.</p></li><li><p><spandata−latex="λ"data−type="inline−math"></span>(Lagrangemultiplier)isthemarginalutilityofincome:howmuchutilityincreasesfromanadditionaleuroofincome.</p></li></ul><p>Example:Cobb−DouglasDemandFunctions</p><p>For<spandata−latex="u(x1,x2)=x1cx2d"data−type="inline−math"></span>,usinglogarithmsforsimplicity,demandfunctionsare:</p><p><spandata−latex=" x_1 = \frac{c}{c + d} \frac{m}{p_1} \quad \text{and} \quad x_2 = \frac{d}{c + d} \frac{m}{p_2} " data-type="inline-math"></p><p>Ifexponentssumto1(<spandata−latex="u(x1,x2)=x1αx21−α"data−type="inline−math"></span>):</p><p><spandata−latex=" x_1 = \alpha \frac{m}{p_1} \quad \text{and} \quad x_2 = (1-\alpha) \frac{m}{p_2} " data-type="inline-math"></p><p>Thisshowsafixedpercentageofincomespentoneachgood.</p><h3>G.EstimatingUtilityFunctions</h3><ulclass="tight"data−tight="true"><li><p>Inpractice,weobservedemandbehaviorandinfertheunderlyingpreferences/utilityfunctions.</p></li><li><p>Example:Ifexpendituresharesareconstant(assuggestedbyCobb−Douglasdemand),aCobb−Douglasutilityfunctioncanfitobserveddatawell.</p></li></ul><h3>H.ImplicationsoftheMRSCondition</h3><ulclass="tight"data−tight="true"><li><p>Ifallconsumersfacethesameprices,areoptimizing,andhaveinteriorsolutions,theymustallhavethesameMRSbetweenanytwogoods.</p></li><li><p>Thisimpliesthatindividualmarginalvaluationsalignwithmarketmarginalvaluations.</p></li></ul><h3>I.ChoosingTaxes:IncomeTaxvs.QuantityTax</h3><ulclass="tight"data−tight="true"><li><p>A<strong>quantitytax</strong>increasestheeffectivepriceofagood,shiftingthebudgetlineinwardsandchangingitsslope.</p></li><li><p>Arevenue−equivalent<strong>incometax</strong>(onethatgeneratesthesametaxrevenue)shiftsthebudgetlineinwardsparalleltotheoriginalbudgetline.</p></li><li><p>Forasingleconsumerwithwell−behavedpreferences,arevenue−equivalentincometaxgenerallyleavestheconsumerbetteroffthanaquantitytax,becausetheincometaxallowsthemtochooseabundleonahigherindifferencecurve.</p></li><li><p>Limitations:Thisresultsimplifiesforasingleconsumer,doesn′taccountforincentivestowork,marketsupplyresponses,andpotentialforuniformtaxesacrossheterogenousconsumers.</p></li></ul><h3>J.IndirectUtilityFunctionandRoy′sIdentity</h3><ulclass="tight"data−tight="true"><li><p>The<strong>indirectutilityfunction</strong><spandata−latex="v(p1,p2,m)"data−type="inline−math"></span>givesthemaximumutilityattainableforagivensetofpricesandincome.<spandata−latex=" v(p_1, p_2, m) = u(x_1(p_1, p_2, m), x_2(p_1, p_2, m)) " data-type="inline-math"></p></li><li><p>Thepartialderivativeofindirectutilitywithrespecttoincome(<spandata−latex="∂v/∂m"data−type="inline−math"></span>)equalstheLagrangemultiplier<spandata−latex="λ"data−type="inline−math"></span>,confirming<spandata−latex="λ"data−type="inline−math"></span>′sinterpretationasthemarginalutilityofincome.</p></li><li><p><strong>Roy′sIdentity</strong>connectstheindirectutilityfunctiontotheMarshalliandemandfunctions:<spandata−latex=" x_1(p_1, p_2, m) = - \frac{\partial v / \partial p_1}{\partial v / \partial m} " data-type="inline-math">$ This allows derivation of demand functions from indirect utility.
VI. Consumer Theory: Demand Functions
Demand functions describe how optimal consumption bundles change with variations in prices and income. This section explores various properties and characteristics of these demand functions.
A. Comparative Statics Revisited
Comparative statics analyze how the demanded bundle changes as prices or income vary.
</p><h3>B.IncomeChangesandDemand</h3><ulclass="tight"data−tight="true"><li><p><strong>Normalgood</strong>:Demandincreasesasincomeincreases(<spandata−latex="∂x1/∂m>0"data−type="inline−math"></span>).</p></li><li><p><strong>Inferiorgood</strong>:Demanddecreasesasincomeincreases(<spandata−latex="∂x1/∂m<0"data−type="inline−math"></span>).Examplesincludebustripsorcertaininexpensivefoods,oftendependentonincomelevel.</p></li><li><p><strong>Incomeoffercurve(orincomeexpansionpath)</strong>:Illustratesthebundlesdemandedatdifferentincomelevels,holdingpricesconstant.Ifbothgoodsarenormal,ithasapositiveslope.</p></li><li><p><strong>Engelcurve</strong>:Plotsthedemandforonegoodasafunctionofincome,holdingallpricesconstant.Upwardslopingfornormalgoods,downwardslopingforinferiorgoods.</p></li></ul><p>ExamplesofIncomeOfferandEngelCurves:</p><ulclass="tight"data−tight="true"><li><p><strong>PerfectSubstitutes</strong>:Incomeoffercurveliesalongoneaxisifonegoodischeaper,orfillsthebudgetlineifpricesareequal.Engelcurveislinear.</p></li><li><p><strong>PerfectComplements</strong>:Incomeoffercurveisastraightlinethroughtheorigin.Engelcurveisalsolinear.</p></li><li><p><strong>Cobb−Douglas</strong>:Demandfunctionsarelinearinincome.Incomeoffercurvesarestraightlinesthroughtheorigin.Engelcurvesarealsolinear.</p></li><li><p><strong>Luxurygood</strong>:Demandincreasesmorethanproportionallywithincome.</p></li><li><p><strong>Necessarygood</strong>:Demandincreaseslessthanproportionallywithincome.</p></li><li><p><strong>Homotheticpreferences</strong>:Ifpreferencesdependonlyontheratioofgoods.TheincomeoffercurveandEngelcurvesarestraightlinesthroughtheorigin.Ifincomescalesby<spandata−latex="t"data−type="inline−math"></span>,thedemandedbundlealsoscalesby<spandata−latex="t"data−type="inline−math"></span>.</p></li><li><p><strong>QuasilinearPreferences</strong>:Demandforgood1isindependentofincome(<spandata−latex="∂x1/∂m=0"data−type="inline−math"></span>).TheEngelcurveforgood1isaverticalline.Incomechangesprimarilyaffecttheconsumptionofgood2(thelinearcomponent).</p></li></ul><h3>C.PriceChangesandDemand</h3><ulclass="tight"data−tight="true"><li><p><strong>Ordinarygood</strong>:Demandincreasesasitsownpricedecreases(<spandata−latex="Δx1/Δp1<0"data−type="inline−math"></span>).</p></li><li><p><strong>Giffengood</strong>:Demanddecreasesasitsownpricedecreases(<spandata−latex="Δx1/Δp1>0"data−type="inline−math"></span>).Thisisararecasewheretheincomeeffectoutweighsthesubstitutioneffectforaninferiorgood.</p></li></ul><p>PriceOfferCurveandDemandCurve</p><ulclass="tight"data−tight="true"><li><p><strong>Priceoffercurve</strong>:Thecurveconnectingallutility−maximizingbundlesasthepriceofonegoodchanges(e.g.,<spandata−latex="p1"data−type="inline−math"></span>),holdingotherpricesandincomeconstant.</p></li><li><p><strong>Demandcurve</strong>:Plotsthequantitydemandedofagood(<spandata−latex="x1"data−type="inline−math"></span>)againstitsownprice(<spandata−latex="p1"data−type="inline−math"></span>),holding<spandata−latex="p2"data−type="inline−math"></span>and<spandata−latex="m"data−type="inline−math"></span>fixed.</p></li></ul><p>ExamplesofDemandCurves:</p><ulclass="tight"data−tight="true"><li><p><strong>PerfectSubstitutes</strong>:Demandis<spandata−latex="m/p1"data−type="inline−math"></span>if<spandata−latex="p1<p2"data−type="inline−math"></span>,0if<spandata−latex="p1>p2"data−type="inline−math"></span>,andanyamountonthebudgetlineif<spandata−latex="p1=p2"data−type="inline−math"></span>.Thedemandcurveisstepped.</p></li><li><p><strong>PerfectComplements</strong>:Demandis<spandata−latex="m/(p1+p2)"data−type="inline−math"></span>.Thedemandcurveisdownwardsloping.</p></li><li><p><strong>DiscreteGood</strong>:Demandcurveisdefinedbyasequenceofreservationprices,formingastepfunction.</p></li></ul><h3>D.RelationbetweenGoods:SubstitutesandComplements</h3><ulclass="tight"data−tight="true"><li><p><strong>Substitutes</strong>:Ifthedemandforgood1increaseswhenthepriceofgood2increases(<spandata−latex="∂x1/∂p2>0"data−type="inline−math"></span>).</p></li><li><p><strong>Complements</strong>:Ifthedemandforgood1decreaseswhenthepriceofgood2increases(<spandata−latex="∂x1/∂p2<0"data−type="inline−math"></span>).</p></li></ul><h3>E.TheInverseDemandFunction</h3><ulclass="tight"data−tight="true"><li><p>The<strong>inversedemandfunction</strong>expressespriceasafunctionofquantitydemanded(e.g.,<spandata−latex="p1=p1(x1)"data−type="inline−math"></span>).</p></li><li><p>Attheoptimalchoice,thepriceratioequalstheabsolutevalueoftheMRS:<spandata−latex="∣MRS∣=p1/p2"data−type="inline−math"></span>.</p></li><li><p>Ifgood2ismoney(<spandata−latex="p2=1"data−type="inline−math"></span>),then<spandata−latex="p1=∣MRS∣"data−type="inline−math"></span>.Thismeansthepriceofgood1measurestheconsumer′smarginalwillingnesstopayforit.</p></li><li><p>Adownward−slopingdemandcurveimpliesthatmarginalwillingnesstopaydecreasesasconsumptionofagoodincreases.</p></li></ul><h2>VII.ConsumerTheory:IncomeandSubstitutionEffects</h2><p>Changesinpriceaffectconsumerdemandthroughtwodistinctchannels:achangeinrelativeprices(substitutioneffect)andachangeinpurchasingpower(incomeeffect).</p><h3>A.TwoEffectsofaPriceChange</h3><p>Whenthepriceofagoodchanges,therearetwoprimaryeffects:</p><olclass="tight"data−tight="true"><li><p><strong>Substitutioneffect</strong>:Changeindemandduetoachangeintherelativeprice,holdingpurchasingpowerconstant.</p></li><li><p><strong>Incomeeffect</strong>:Changeindemandduetoachangeinpurchasingpower,holdingrelativepricesconstant.</p></li></ol><h3>B.DecomposingthePriceEffect(SlutskyDecomposition)</h3><p>Thetotalchangeindemand(<spandata−latex="Δx1"data−type="inline−math"></span>)duetoapricechangecanbedecomposedintosubstitutionandincomeeffects:</p><p><spandata−latex=" \Delta x_1 = \Delta x_1^s + \Delta x_1^n " data-type="inline-math"></p><p>Methodology:</p><olclass="tight"data−tight="true"><li><p><strong>Step1(SubstitutionEffect)</strong>:</p><ulclass="tight"data−tight="true"><li><p>Originalbundle<spandata−latex="X=(x1,x2)"data−type="inline−math"></span>withprices<spandata−latex="(p1,p2)"data−type="inline−math"></span>andincome<spandata−latex="m"data−type="inline−math"></span>.</p></li><li><p>Newprice<spandata−latex="p1′"data−type="inline−math"></span>.</p></li><li><p>Adjustincometo<spandata−latex="m′"data−type="inline−math"></span>suchthattheoriginalbundle<spandata−latex="X"data−type="inline−math"></span>isjustaffordableatthenewprices<spandata−latex="(p1′,p2)"data−type="inline−math"></span>.<spandata−latex=" m' = p_1' x_1 + p_2 x_2 " data-type="inline-math">\Delta m = m' - m = x_1 (p_1' - p_1).</p></li><li><p>Findthenewoptimalbundle<spandata−latex="Y=(x1(p1′,p2,m′),x2(p1′,p2,m′))"data−type="inline−math"></span>.Themovementfrom<spandata−latex="X"data−type="inline−math"></span>to<spandata−latex="Y"data−type="inline−math"></span>isthesubstitutioneffect.</p></li><li><p>The<strong>substitutioneffect</strong>(<spandata−latex="Δx1s"data−type="inline−math"></span>)is<spandata−latex="x1(p1′,m′)−x1(p1,m)"data−type="inline−math"></span>.</p></li><li><p>Thesubstitutioneffectalwaysmovesoppositetothepricechange:if<spandata−latex="p1"data−type="inline−math"></span>decreases,<spandata−latex="x1"data−type="inline−math"></span>increasesduetosubstitution.</p></li></ul></li><li><p><strong>Step2(IncomeEffect)</strong>:</p><ulclass="tight"data−tight="true"><li><p>Originalincome<spandata−latex="m"data−type="inline−math"></span>isrestored,butatthenewrelativeprices<spandata−latex="(p1′,p2)"data−type="inline−math"></span>.</p></li><li><p>Themovementfrombundle<spandata−latex="Y"data−type="inline−math"></span>(at<spandata−latex="m′"data−type="inline−math"></span>)tothefinaloptimalbundle<spandata−latex="Z=(x1(p1′,p2,m),x2(p1′,p2,m))"data−type="inline−math"></span>istheincomeeffect.</p></li><li><p>The<strong>incomeeffect</strong>(<spandata−latex="Δx1n"data−type="inline−math"></span>)is<spandata−latex="x1(p1′,m)−x1(p1′,m′)"data−type="inline−math"></span>.</p></li><li><p>Theincomeeffectcanbepositive(normalgood)ornegative(inferiorgood).</p></li></ul></li></ol><p>TotalChangeinDemand:</p><p><spandata−latex=" x_1(p_1', m) - x_1(p_1, m) = [x_1(p_1', m') - x_1(p_1, m)] + [x_1(p_1', m) - x_1(p_1', m')] " data-type="inline-math"></p><p>Thisequationisthe<strong>SlutskyIdentity</strong>.</p><h3>C.ImplicationsforNormalandInferiorGoods</h3><ulclass="tight"data−tight="true"><li><p><strong>Normalgood</strong>:Substitutionandincomeeffectsworkinthesamedirection.Whenpriceincreases,botheffectsleadtoadecreaseindemand.</p></li><li><p><strong>Inferiorgood</strong>:Substitutionandincomeeffectsworkinoppositedirections.Whenpriceincreases,thesubstitutioneffectdecreasesdemand,buttheincomeeffectincreasesdemand(becausemoreincomeisneededforothergoods,leadingtomoreconsumptionoftheinferiorgood).</p><ulclass="tight"data−tight="true"><li><p><strong>Giffengood</strong>:Aspecialtypeofinferiorgoodwheretheincomeeffectoutweighsthesubstitutioneffect,causingdemandtorisewhenthepricerises.Thisimpliesapositivelyslopeddemandcurve.NotallinferiorgoodsareGiffengoods.</p></li></ul></li></ul><h3>D.ExamplesofIncomeandSubstitutionEffects</h3><ulclass="tight"data−tight="true"><li><p><strong>PerfectComplements</strong>:Onlyanincomeeffect.Thesubstitutioneffectiszerobecausegoodsmustbeconsumedinfixedproportions.</p></li><li><p><strong>PerfectSubstitutes</strong>:Onlyasubstitutioneffectifthepricedifferencecausesaswitchbetweengoods.Incomeeffectcanalsobepresent,shiftingtowardscheapergoodacrossthebudgetline.</p></li><li><p><strong>QuasilinearPreferences</strong>:Incomeeffectforgood1iszero.Anychangeinutilitycomesfromchangesinthe"moneyspentonothergoods"component.</p></li></ul><h3>E.SlutskySubstitutionvs.HicksSubstitution</h3><ulclass="tight"data−tight="true"><li><p><strong>SlutskySubstitutionEffect</strong>:Holdspurchasingpowerconstantbymakingtheoriginalbundleaffordableatnewprices.</p></li><li><p><strong>HicksSubstitutionEffect</strong>:Holdsutilityconstantattheoriginallevel,allowingtheconsumertoreachtheoriginalindifferencecurvewiththenewprices.</p><ulclass="tight"data−tight="true"><li><p>TheHickssubstitutioneffectmustalwaysbenegative(oppositetothepricechange).</p></li></ul></li></ul><h3>F.HicksianDemandFunctions</h3><ulclass="tight"data−tight="true"><li><p><strong>Marshalliandemandfunctions</strong>:Showdemandasafunctionofpricesandincome.</p></li><li><p><strong>Hicksian(compensated)demandfunctions</strong>(<spandata−latex="xih(p1,p2,uˉ)"data−type="inline−math"></span>):Showdemandasafunctionofpricesandaconstantutilitylevel<spandata−latex="uˉ"data−type="inline−math"></span>.</p></li><li><p>Hicksiandemandfunctionsarederivedfromthe<strong>expenditureminimizationproblem</strong>:<spandata−latex=" \min_{x_1, x_2} p_1 x_1 + p_2 x_2 \quad \text{s.t. } u(x_1, x_2) = \bar{u} " data-type="inline-math"></p></li><li><p>Thesolutionprovidestheminimumexpenditureneededtoachieveatargetutilitylevel.</p></li></ul><p>ExpenditureFunction:</p><ulclass="tight"data−tight="true"><li><p>The<strong>expenditurefunction</strong><spandata−latex="e(p1,p2,uˉ)"data−type="inline−math"></span>givestheminimumcostofachievingafixedlevelofutility<spandata−latex="uˉ"data−type="inline−math"></span>atprices<spandata−latex="(p1,p2)"data−type="inline−math"></span>.<spandata−latex=" e(p_1, p_2, \bar{u}) = p_1 x_1^h(p_1, p_2, \bar{u}) + p_2 x_2^h(p_1, p_2, \bar{u}) " data-type="inline-math"></p></li><li><p>Propertiesofexpenditurefunctions:</p><ulclass="tight"data−tight="true"><li><p>Homogeneousofdegree1inprices.</p></li><li><p>Non−decreasinginprices(<spandata−latex="∂e/∂pi≥0"data−type="inline−math"></span>).</p></li><li><p>Concaveinprices.</p></li></ul></li><li><p><strong>Shephard′sLemma</strong>:Hicksiandemandfunctionscanbederivedbytakingthepartialderivativeoftheexpenditurefunctionwithrespecttothecorrespondingprice:<spandata−latex=" x_1^h(p_1, p_2, \bar{u}) = \frac{\partial e(p_1, p_2, \bar{u})}{\partial p_1} " data-type="inline-math"></p></li></ul><h3>G.DualityinConsumerTheory(RelationshipbetweenMarshallianandHicksianDemands)</h3><ulclass="tight"data−tight="true"><li><p>Theutilitymaximizationproblemandtheexpenditureminimizationproblemaredualsofeachother.</p></li><li><p><strong>Identities</strong>:</p><olclass="tight"data−tight="true"><li><p><spandata−latex="x1m(p1,p2,m)=x1h(p1,p2,v(p1,p2,m))"data−type="inline−math"></span>(Marshalliandemandatincome<spandata−latex="m"data−type="inline−math"></span>isHicksiandemandatutility<spandata−latex="v(m)"data−type="inline−math"></span>).</p></li><li><p><spandata−latex="x1h(p1,p2,uˉ)=x1m(p1,p2,e(p1,p2,uˉ))"data−type="inline−math"></span>(Hicksiandemandatutility<spandata−latex="uˉ"data−type="inline−math"></span>isMarshalliandemandatincome<spandata−latex="e(uˉ)"data−type="inline−math"></span>).</p></li></ol></li></ul><h3>H.TheSlutskyEquation</h3><p>TheSlutskyequationformallydecomposesthetotalchangeinMarshalliandemandduetoapricechangeintothesubstitutionandincomeeffects:</p><p><spandata−latex=" \frac{\partial x_1^m}{\partial p_1} = \frac{\partial x_1^h}{\partial p_1} - \frac{\partial x_1^m}{\partial m} x_1^m " data-type="inline-math"></p><ulclass="tight"data−tight="true"><li><p>Thefirstterm,<spandata−latex="∂p1∂x1h"data−type="inline−math"></span>,isthe<strong>substitutioneffect</strong>(theslopeofthecompensateddemandcurve),whichisalwaysnegativeforordinarygoods.Itrepresentsthechangeindemandfromapricechange,holdingutilityconstant.</p></li><li><p>Thesecondterm,<spandata−latex="−∂m∂x1mx1m"data−type="inline−math"></span>,isthe<strong>incomeeffect</strong>.Itreflectshowchangesin<spandata−latex="p1"data−type="inline−math"></span>affectpurchasingpower,whichthenimpactsdemandthroughtheincomeelasticity.</p></li></ul><h2>VIII.IntertemporalChoice</h2><p>Intertemporalchoiceanalyzeshowconsumersmakedecisionsaboutconsumptionoverdifferenttimeperiods,typicallyinvolvingsavingorborrowing.</p><h3>A.TheBudgetConstraint</h3><ulclass="tight"data−tight="true"><li><p>Aconsumerchoosesconsumption<spandata−latex="(c1,c2)"data−type="inline−math"></span>inperiod1and2.</p></li><li><p>Incomeineachperiodis<spandata−latex="(m1,m2)"data−type="inline−math"></span>,representingthe<strong>endowment</strong>.</p></li><li><p>Consumercanborroworlendmoneyataninterestrate<spandata−latex="r"data−type="inline−math"></span>.</p></li><li><p>Pricesofconsumptionineachperiodareassumedtobe1.</p></li></ul><p>BudgetConstraintinFutureValue:</p><p>Consumptionforasaverif<spandata−latex="c1<m1"data−type="inline−math"></span>:</p><p><spandata−latex=" c_2 = m_2 + (1 + r)(m_1 - c_1) " data-type="inline-math"></p><p>Consumptionforaborrowerif<spandata−latex="c1>m1"data−type="inline−math"></span>:</p><p><spandata−latex=" c_2 = m_2 - (1 + r)(c_1 - m_1) " data-type="inline-math"></p><p>Bothcasesyieldthesameintertemporalbudgetconstraint:</p><p><spandata−latex=" (1 + r)c_1 + c_2 = (1 + r)m_1 + m_2 " data-type="inline-math"></p><p>BudgetConstraintinPresentValue:</p><p><spandata−latex=" c_1 + \frac{c_2}{1 + r} = m_1 + \frac{m_2}{1 + r} = \text{PV of income} " data-type="inline-math"></p><ulclass="tight"data−tight="true"><li><p>Thepresent−valueformisgenerallymoreimportantasitexpressesfuturevaluesintoday′sterms.</p></li><li><p>Theslopeoftheintertemporalbudgetlineis<spandata−latex="−(1+r)"data−type="inline−math"></span>,representingtheopportunitycostofcurrentconsumptionintermsoffutureconsumption.</p></li></ul><h3>B.PreferencesforConsumptionAcrossTime</h3><ulclass="tight"data−tight="true"><li><p>Consumershavepreferencesforconsumptionindifferentperiods,representedbyindifferencecurves.Thesearetypicallyconvexanddownwardsloping,reflectingadesiretosmoothconsumptionacrossperiods.</p></li><li><p><strong>Borrowers</strong>:Consumemorethancurrentincome(<spandata−latex="c1>m1"data−type="inline−math"></span>),incurringdebttobepaidinperiod2.</p></li><li><p><strong>Lenders/Savers</strong>:Consumelessthancurrentincome(<spandata−latex="c1<m1"data−type="inline−math"></span>),lendingthesurplustoconsumemoreinperiod2.</p></li></ul><h3>C.ComparativeStaticsandInterestRateChanges</h3><ulclass="tight"data−tight="true"><li><p>Anincreaseintheinterestrate<spandata−latex="r"data−type="inline−math"></span>makesthebudgetlinesteeper,pivotingaroundtheendowmentpoint<spandata−latex="(m1,m2)"data−type="inline−math"></span>.</p><ulclass="tight"data−tight="true"><li><p>Fora<strong>lender</strong>:Anincreasein<spandata−latex="r"data−type="inline−math"></span>makesthembetteroffandtheywillremainalender(possiblyincreasing<spandata−latex="c2"data−type="inline−math"></span>duetohigherreturnsonsavings).</p></li><li><p>Fora<strong>borrower</strong>:Anincreasein<spandata−latex="r"data−type="inline−math"></span>makesthemworseoffiftheyremainaborrower,astheirdebtbecomesmoreexpensive.Usingrevealedpreferences,iftheyremainaborrower,they′redefinitelyonalowerindifferencecurve.Theymightswitchtobeingalenderiftheincomeeffectofhigherinterestratesencouragessaving.</p></li></ul></li></ul><h3>D.PresentValueCalculations</h3><ulclass="tight"data−tight="true"><li><p>The<strong>presentvalue</strong>(PV)measureseverythingintoday′scurrency.ThePVof€1tobereceivednextperiodis<spandata−latex="1+r1"data−type="inline−math"></span>.</p></li><li><p>Aconsumptionplanisaffordableifthepresentvalueofconsumptionequalsthepresentvalueofincome.</p></li><li><p>Consumerspreferincomepatternswithahigherpresentvalueiftheycanfreelyborrowandlend.</p></li><li><p>Theconceptextendstomultipleperiods:<spandata−latex=" c_1 + \frac{c_2}{1+r} + \frac{c_3}{(1+r)^2} = m_1 + \frac{m_2}{1+r} + \frac{m_3}{(1+r)^2} " data-type="inline-math">tp_t = \frac{1}{(1+r)^{t-1}}.</p></li><li><p><strong>NetPresentValue(NPV)</strong>:Comparesrevenuesandcostsofaninvestmentovertime.Foranincomestream<spandata−latex="(M1,M2)"data−type="inline−math"></span>andpayments<spandata−latex="(P1,P2)"data−type="inline−math"></span>:<spandata−latex=" NPV = (M_1 - P_1) + \frac{M_2 - P_2}{1+r} " data-type="inline-math">$ An investment should be undertaken if NPV is positive.
IX. Choice Under Uncertainty
This section explores how individuals make decisions when outcomes are uncertain, incorporating the concepts of probability, expected value, and utility.
A. Describing Risky Outcomes
An investment or event with uncertain outcome is a lottery.
A probability distribution describes all possible payoffs of a lottery and their probabilities (summing to 1).
Expected Value (EV): The weighted average of all possible outcomes, where weights are their probabilities. \pi_iiO_i$ is its value)
Riskiness of a lottery: Measured by variance or standard deviation (square root of variance). Higher variance/standard deviation implies higher risk.
A fair bet has an expected value of zero.
B. Expected Utility Theory
Individuals typically do not maximize expected value; they maximize expected utility.
Most humans are risk-averse; they will not take gambles even with small positive expected values.
An expected utility function (or von Neumann-Morgenstern utility function) takes the form: v(c_i)i)</p></li><li><p>Expectedutilityfunctionsareuniqueuptoapositiveaffinetransformation(<spandata−latex="f(u)=au+b"data−type="inline−math"></span>,with<spandata−latex="a>0"data−type="inline−math"></span>).</p></li><li><p>Thisframeworkassumes<strong>independence</strong>betweenoutcomesindifferentstatesofnature.</p></li></ul><h3>C.RiskAversion,Loving,andNeutrality</h3><ulclass="tight"data−tight="true"><li><p>Aconsumeris<strong>risk−averse</strong>iftheutilityofexpectedwealthisgreaterthantheexpectedutilityofwealth.<spandata−latex=" u(EV) > \sum \pi_i u(O_i) " data-type="inline-math">$ The utility function of a risk-averse consumer is concave. Risk-averse individuals prefer a certain outcome to a gamble with the same expected value.
A consumer is risk-loving if they prefer a gamble to its expected value. $ The utility function of a risk-loving consumer is convex.
A consumer is risk-neutral if they are indifferent between a gamble and its expected value. $ The utility function of a risk-neutral consumer is linear. They only care about the expected value of wealth.
D. Risk Premium
The risk premium (RP) is the minimum difference between the expected value of a lottery and the payoff of a sure thing that would make a decision-maker indifferent between the lottery and the sure thing. </p></li><li><p>For risk-averse individuals, RP > 0. The higher the variance of the lottery (for a given expected value), the larger the risk premium.</p></li></ul><h3>E. The Demand for Insurance</h3><ul class="tight" data-tight="true"><li><p>Insurance offers a way to change the probability distribution of wealth, smoothing consumption across states of nature.</p></li><li><p>A <strong>contingent consumption plan</strong> specifies what will be consumed in each different state of nature.</p></li><li><p>The decision to buy insurance involves trading off consumption in a good state (paying premium) for consumption in a bad state (receiving payout).</p></li><li><p>The slope of the budget line facing someone buying insurance is determined by the insurance premium rate.</p></li><li><p><strong>Fair insurance</strong>: The premium rate <span data-latex="\gamma" data-type="inline-math"></span> equals the probability of the loss <span data-latex="\pi" data-type="inline-math"></span> (<span data-latex="\gamma = \pi" data-type="inline-math"></span>), meaning the insurance company expects zero profit.</p></li><li><p>If offered fair insurance, a risk-averse consumer will always choose to <strong>fully insure</strong>, equalizing consumption across all states of nature (<span data-latex="c_1 = c_2" data-type="inline-math"></span>). This is because their marginal utility of income would be equal across states.</p></li></ul><h2>X. Consumer's Surplus</h2><p>Consumer's surplus is a crucial metric for measuring the benefit consumers receive from consuming a good, beyond what they pay for it. It is particularly clear for discrete goods and with quasilinear utility.</p><h3>A. Demand for a Discrete Good</h3><ul class="tight" data-tight="true"><li><p>For a discrete good, consumers decide whether to buy 0, 1, 2, ... units.</p></li><li><p>A <strong>reservation price</strong> (<span data-latex="r_n" data-type="inline-math"></span>) is the maximum price a consumer is willing to pay for the <span data-latex="n" data-type="inline-math"></span>-th unit of a good. At this price, the consumer is indifferent between consuming <span data-latex="n-1" data-type="inline-math"></span> units and <span data-latex="n" data-type="inline-math"></span> units. <span data-latex=" u(n-1, m - (n-1)p) = u(n, m - np) " data-type="inline-math"></p></li><li><p>Thedemandcurveforadiscretegoodisastepfunction,whereeachstepcorrespondstoareservationprice.</p></li></ul><p>QuasilinearUtilityandReservationPrices:</p><p>If<spandata−latex="u(x1,x2)=v(x1)+x2"data−type="inline−math"></span>and<spandata−latex="v(0)=0"data−type="inline−math"></span>(where<spandata−latex="x1"data−type="inline−math"></span>isdiscrete,<spandata−latex="x2"data−type="inline−math"></span>ismoney):</p><ulclass="tight"data−tight="true"><li><p><spandata−latex="r1=v(1)"data−type="inline−math"></span>.(Pricemakingconsumerindifferentbetween0and1unit).</p></li><li><p><spandata−latex="rn=v(n)−v(n−1)"data−type="inline−math"></span>.(Pricemakingconsumerindifferentbetween<spandata−latex="n−1"data−type="inline−math"></span>and<spandata−latex="n"data−type="inline−math"></span>units).</p></li><li><p>Theassumptionofconvexpreferencesimplies<spandata−latex="r1>r2>r3>…"data−type="inline−math"></span></p></li></ul><h3>B.ConstructingUtilityfromDemandforDiscreteGoods</h3><ulclass="tight"data−tight="true"><li><p>If<spandata−latex="v(0)=0"data−type="inline−math"></span>,theutilityfromconsuming<spandata−latex="n"data−type="inline−math"></span>units,<spandata−latex="v(n)"data−type="inline−math"></span>,isthesumofthefirst<spandata−latex="n"data−type="inline−math"></span>reservationprices.Thisareaunderthedemandcurveisthe<strong>grossconsumer′ssurplus</strong>.</p></li><li><p><strong>Consumer′ssurplus(CS)</strong>or<strong>netconsumer′ssurplus</strong>isthetotalwillingnesstopayminustheactualexpenditure:<spandata−latex=" CS = v(n) - pn " data-type="inline-math">n$ units of the good.
C. Other Interpretations of Consumer's Surplus
The consumer's surplus is how much money one would need to give to a consumer to fully compensate them for losing access to a discrete good. R = v(n) - pn,directlyequaltotheconsumer′ssurplus.</p></li></ul><h3>D.ApproximatingaContinuousDemand</h3><ulclass="tight"data−tight="true"><li><p>Forcontinuousgoods,thetotalutilityfromconsuming<spandata−latex="x"data−type="inline−math"></span>unitsistheareaundertheinversedemandcurve(from0to<spandata−latex="x"data−type="inline−math"></span>).<spandata−latex=" v(x) = \int_0^x p(t) dt " data-type="inline-math"></p></li><li><p>Consumer′ssurplusforacontinuousgoodistheareaunderthedemandcurveandabovethepriceline.</p></li><li><p>Usingtheareaunderthedemandcurvetomeasureutilityispreciselycorrectonlywhentheutilityfunctionisquasilinear,asitimpliesnoincomeeffectsforthatgood.</p></li><li><p>Ifincomeeffectsaresmall,thechangeinconsumer′ssurplusisareasonableapproximationofthechangeinutility.</p></li></ul><h3>E.InterpretingtheChangeinConsumer′sSurplus</h3><ulclass="tight"data−tight="true"><li><p>Whenthepriceofagoodincreases,consumer′ssurplusdecreases.Thislosscanbedividedinto:</p><ulclass="tight"data−tight="true"><li><p>Lossfrompayingmoreforunitsstillconsumed.</p></li><li><p>Lossfromreducedconsumptionduetothehigherprice.</p></li></ul></li></ul><h3>F.CompensatingVariation(CV)andEquivalentVariation(EV)</h3><p>Thesearemonetarymeasuresofwelfarechange,especiallyusefulwhenutilityisnotquasilinear.</p><ulclass="tight"data−tight="true"><li><p><strong>CompensatingVariation(CV)</strong>:Theamountofmoneythatwouldneedtobegivento(ortakenfrom)theconsumer<em>after</em>apricechangetorestorethemtotheirinitialutilitylevel.<spandata−latex=" u_f(m + CV) = u_i(m) " data-type="inline-math">u_iu_f$ is utility at new prices).
Equivalent Variation (EV): The amount of money that would have to be taken from (or given to) the consumer before a price change to leave them as well off as they would be after the price change. </p></li><li><p>Ingeneral,CVandEVarenotequal.</p></li><li><p>For<strong>quasilinearutility</strong>,CV=EV,andbothareequaltothechangeinconsumer′ssurplus.Thisisduetothelackofincomeeffects.</p></li></ul><h2>XI.MarketDemandandElasticity</h2><p>Thissectionmovesfromindividualdemandtomarketdemand,introducingthecrucialconceptofelasticitytomeasureresponsivenesstochangesinpricesandincome.</p><h3>A.FromIndividualtoMarketDemand</h3><ulclass="tight"data−tight="true"><li><p><strong>Individualdemandfunction</strong>:<spandata−latex="x1i(p1,p2,mi)"data−type="inline−math"></span>forconsumer<spandata−latex="i"data−type="inline−math"></span>.</p></li><li><p><strong>Marketdemand</strong>:Thesumofindividualdemandsacrossallconsumers:<spandata−latex=" X^1(p_1, p_2, m_1, \ldots, m_n) = \sum_{i=1}^n x_{1i}(p_1, p_2, m_i) " data-type="inline-math"></p></li><li><p>Marketdemanddependsonpricesandthedistributionofincome.</p></li><li><p>Ifweassumea<strong>representativeconsumer</strong>,marketdemandcanbewrittenas<spandata−latex="X1(p1,p2,M)"data−type="inline−math"></span>,where<spandata−latex="M"data−type="inline−math"></span>istotalincome.</p></li><li><p><strong>Inversemarketdemandfunction</strong><spandata−latex="P(X)"data−type="inline−math"></span>:Measuresthemarketpricefor<spandata−latex="X"data−type="inline−math"></span>unitsdemanded.</p></li></ul><h3>B.PriceElasticityofDemand(<spandata−latex="ϵ"data−type="inline−math"></span>)</h3><ulclass="tight"data−tight="true"><li><p>The<strong>priceelasticityofdemand</strong>isthepercentagechangeinquantitydemandeddividedbythepercentagechangeinprice.<spandata−latex=" \epsilon = \frac{\% \Delta q}{\% \Delta p} = \frac{\Delta q / q}{\Delta p / p} = \frac{dq}{dp} \frac{p}{q} " data-type="inline-math"></p></li><li><p>Elasticityistypicallynegative(duetothelawofdemandforordinarygoods),buttheabsolutevalueisoftenused.</p><ulclass="tight"data−tight="true"><li><p><spandata−latex="∣ϵ∣>1"data−type="inline−math"></span>:<strong>Elastic</strong>(quantitydemandedisveryresponsivetopricechanges).</p></li><li><p><spandata−latex="∣ϵ∣=1"data−type="inline−math"></span>:<strong>Unitelastic</strong>.</p></li><li><p><spandata−latex="∣ϵ∣<1"data−type="inline−math"></span>:<strong>Inelastic</strong>(quantitydemandedisnotveryresponsivetopricechanges).</p></li></ul></li><li><p>Foralineardemandcurve<spandata−latex="q=a−bp"data−type="inline−math"></span>,elasticityis<spandata−latex="ϵ=−bqp"data−type="inline−math"></span>.Itvariesalongthecurve,beingmoreelasticathigherpricesandlesselasticatlowerprices.</p></li></ul><h3>C.ElasticityandRevenue</h3><p>Totalrevenue<spandata−latex="R(p)=p⋅q(p)"data−type="inline−math"></span>.</p><ulclass="tight"data−tight="true"><li><p>Howrevenuechangeswithprice:<spandata−latex="R′(p)=q(p)(1+ϵ)"data−type="inline−math"></span>.(using<spandata−latex="R′(p)=pq′(p)+q(p)"data−type="inline−math"></span>andrearranging)</p><ulclass="tight"data−tight="true"><li><p>Ifdemandis∗∗elastic∗∗(<spandata−latex="∣ϵ∣>1"data−type="inline−math"></span>),anincreaseinpriceleadstoadecreaseintotalrevenue.(Apricedecreaseincreasesrevenue).</p></li><li><p>Ifdemandis∗∗inelastic∗∗(<spandata−latex="∣ϵ∣<1"data−type="inline−math"></span>),anincreaseinpriceleadstoanincreaseintotalrevenue.(Apricedecreasedecreasesrevenue).</p></li><li><p>Ifdemandis∗∗unitelastic∗∗(<spandata−latex="∣ϵ∣=1"data−type="inline−math"></span>),achangeinpricedoesnotaffecttotalrevenue.</p></li></ul></li><li><p>Ademandcurvewithconstantelasticityof−1(e.g.,<spandata−latex="q=Rˉ/p"data−type="inline−math"></span>)hasconstantrevenue.</p></li><li><p>Ageneralconstantelasticitydemandfunctionis<spandata−latex="q=Apϵ"data−type="inline−math"></span>.</p></li></ul><h3>D.ElasticityandMarginalRevenue</h3><p><strong>Marginalrevenue(MR)</strong>isthechangeintotalrevenuefromproducingonemoreunitofoutput.</p><p><spandata−latex=" MR = \frac{dR(q)}{dq} = p(q) + q \frac{dp(q)}{dq} " data-type="inline-math"></p><p>Expressedintermsofelasticity:</p><p><spandata−latex=" MR = p(q) \left(1 + \frac{1}{\epsilon_p}\right) = p(q) \left(1 - \frac{1}{|\epsilon_p|}\right) " data-type="inline-math"></p><ulclass="tight"data−tight="true"><li><p>When<spandata−latex="∣ϵp∣=1"data−type="inline−math"></span>,<spandata−latex="MR=0"data−type="inline−math"></span>.</p></li><li><p>When<spandata−latex="∣ϵp∣>1"data−type="inline−math"></span>(elasticdemand),<spandata−latex="MR>0"data−type="inline−math"></span>.</p></li><li><p>When<spandata−latex="∣ϵp∣<1"data−type="inline−math"></span>(inelasticdemand),<spandata−latex="MR<0"data−type="inline−math"></span>.</p></li><li><p>Aprofit−maximizingfirmwillneverchooseapriceontheinelasticpartofthedemandcurve,becausedoingsoimplies<spandata−latex="MR<0"data−type="inline−math"></span>,meaningdecreasingproductionwouldactuallyincreaserevenuewhilealsodecreasingcosts.</p></li></ul><p>MarginalRevenueCurves:</p><ulclass="tight"data−tight="true"><li><p>Foralinearinversedemandcurve<spandata−latex="p(q)=a−bq"data−type="inline−math"></span>,theMRcurveis<spandata−latex="MR(q)=a−2bq"data−type="inline−math"></span>.Ithasthesameverticalinterceptasdemandbutistwiceassteep.</p></li><li><p>Forconstantelasticitydemand,MRisafixedproportionofprice.</p></li></ul><h3>E.IncomeElasticity(<spandata−latex="ϵm"data−type="inline−math"></span>)</h3><ulclass="tight"data−tight="true"><li><p>The<strong>incomeelasticityofdemand</strong>isthepercentagechangeinquantitydemandeddividedbythepercentagechangeinincome.<spandata−latex=" \epsilon_m = \frac{\% \Delta q}{\% \Delta m} = \frac{\Delta q / q}{\Delta m / m} " data-type="inline-math"></p></li><li><p>Interpretation:</p><ulclass="tight"data−tight="true"><li><p><spandata−latex="ϵm<0"data−type="inline−math"></span>:Inferiorgood.</p></li><li><p><spandata−latex="ϵm>0"data−type="inline−math"></span>:Normalgood.</p></li><li><p><spandata−latex="ϵm>1"data−type="inline−math"></span>:Luxurygood.</p></li></ul></li><li><p>Theweightedaverageofincomeelasticitiesforallgoods(whereweightsareexpenditureshares<spandata−latex="si=pixi/m"data−type="inline−math"></span>)sumto1:<spandata−latex=" s_1 \epsilon_{m1} + s_2 \epsilon_{m2} = 1 " data-type="inline-math">$ This implies that if one good is inferior, at least one other good must be a luxury good (or a strong normal good) to balance it out.
F. The Laffer Curve (Application to Tax Revenue)
The Laffer curve illustrates the relationship between tax rates and total tax revenue, suggesting that tax revenue might initially increase with the tax rate but eventually decrease after a certain point.
Example: In a simple labor market model, if labor is taxed at rate , then the effective wage received by workers is . Tax revenue is , where is labor supply.
Tax revenue decreases when the elasticity of labor supply is greater than . This happens when a high tax rate significantly discourages labor supply, outweighing the revenue gain from the higher rate.
XII. Production Theory: Technology
Production theory analyzes how firms transform inputs into outputs, focusing on the technological constraints they face. This is the first step in understanding firm behavior.
A. Definition of Technology
A technology is a process that converts inputs into outputs.
Inputs (factors of production): Land, labor, capital, raw materials.
A production set is the set of all technologically feasible combinations of inputs and outputs .
A production function states the maximum amount of output possible from an input bundle.
A production plan is feasible if .
An isoquant is the set of all input bundles that yield a specific, constant output level .
B. Examples of Technology (Production Functions)
Fixed Proportions (Leontief): </p><ulclass="tight"data−tight="true"><li><p>Nosubstitutionpossibilitiesbetweeninputs;theyarecomplementsandusedinfixedratios.</p></li><li><p>IsoquantsareL−shaped.</p></li></ul></li><li><p><strong>PerfectSubstitutes(Linear)</strong>:<spandata−latex="y=a1x1+a2x2+...+anxn"data−type="inline−math"></span>
Cobb-Douglas:
Represents a balance between substitution and diminishing returns.
Isoquants are smooth, convex curves.
C. Properties of Technology
Monotonicity (Free Disposal): If you increase the amount of at least one input, you produce at least as much output as before. (Implicitly means discarding extra inputs is free).
Convexity: If there are two ways to produce units of output, then a weighted average of these input bundles will produce at least units of output. This implies that diversified input bundles are preferred, and isoquants are convex.
D. The Marginal Product (MP)
The marginal product of input () is the rate of change of output as the level of input changes, holding all other input levels fixed. </p></li><li><p><strong>DiminishingMarginalProduct</strong>:Themarginalproductofaninputdecreasesasthelevelofthatinputincreases,holdingotherinputsconstant.<spandata−latex=" \frac{\partial MP_i}{\partial x_i} < 0 " data-type="inline-math"></p></li></ul><h3>E.TheTechnicalRateofSubstitution(TRS)</h3><ulclass="tight"data−tight="true"><li><p>The<strong>TechnicalRateofSubstitution(TRS)</strong>measuresthetrade−offbetweentwoinputs,indicatingtherateatwhichafirmmustsubstituteoneinputforanothertokeepoutputconstant.</p></li><li><p>Itistheslopeofanisoquant.<spandata−latex=" TRS = \frac{dx_2}{dx_1} = - \frac{MP_1}{MP_2} = - \frac{\partial y / \partial x_1}{\partial y / \partial x_2} " data-type="inline-math"></p></li><li><p><strong>DiminishingTRS</strong>(duetostrictconvexityofisoquants):Theabsolutevalueoftheisoquant′sslopedecreasesas<spandata−latex="x1"data−type="inline−math"></span>increases.</p></li></ul><h3>F.TheLongRunandtheShortRun</h3><ulclass="tight"data−tight="true"><li><p><strong>Longrun</strong>:Allfactorsofproductioncanbevaried.</p></li><li><p><strong>Shortrun</strong>:Atleastonefactorofproductionisfixed(e.g.,fixedland,plantsize,numberofmachines).</p></li><li><p>Short−runproductionmeanssomeinputsarefixed,affectinghowoutputchangeswithvariableinputs.</p></li></ul><h3>G.ReturnstoScale</h3><p><strong>Returnstoscale</strong>describehowoutputchangeswhenallinputsareincreasedproportionallybyafactor<spandata−latex="k>1"data−type="inline−math"></span>.</p><ulclass="tight"data−tight="true"><li><p><strong>ConstantReturnstoScale(CRS)</strong>:Outputincreasesbythesameproportionasinputs.<spandata−latex=" f(kx_1, kx_2, \ldots) = k f(x_1, x_2, \ldots) " data-type="inline-math"></p></li><li><p><strong>IncreasingReturnstoScale(IRS)</strong>:Outputincreasesbymorethantheproportionofinputs.<spandata−latex=" f(kx_1, kx_2, \ldots) > k f(x_1, x_2, \ldots) " data-type="inline-math"></p></li><li><p><strong>DecreasingReturnstoScale(DRS)</strong>:Outputincreasesbylessthantheproportionofinputs.<spandata−latex=" f(kx_1, kx_2, \ldots) < k f(x_1, x_2, \ldots) " data-type="inline-math"></p></li><li><p>Aproductionfunctionis<strong>homogeneousofdegree</strong><spandata−latex="n"data−type="inline−math"></span>if<spandata−latex="f(kx1,…)=knf(x1,…)"data−type="inline−math"></span>.</p><ulclass="tight"data−tight="true"><li><p><spandata−latex="n=1→"data−type="inline−math"></span>CRS</p></li><li><p><spandata−latex="n>1→"data−type="inline−math"></span>IRS</p></li><li><p><spandata−latex="n<1→"data−type="inline−math"></span>DRS</p></li></ul></li><li><p>Note:AtechnologycanexhibitIRSorCRSevenifallofitsmarginalproductsarediminishing.Diminishingmarginalproductapplieswhenonlyoneinputincreases,whilereturnstoscaleapplieswhenallinputsincreaseproportionally.</p></li></ul><h3>H.ExamplesofReturnstoScale</h3><ulclass="tight"data−tight="true"><li><p><strong>PerfectSubstitutes</strong>productionfunction(<spandata−latex="y=a1x1+…"data−type="inline−math"></span>):ExhibitsCRS.</p></li><li><p><strong>PerfectComplements</strong>productionfunction(<spandata−latex="y=min(a1x1,…)"data−type="inline−math"></span>):ExhibitsCRS.</p></li><li><p><strong>Cobb−Douglas</strong>productionfunction(<spandata−latex="y=x1ax2b…"data−type="inline−math"></span>):</p><ulclass="tight"data−tight="true"><li><p>CRSif<spandata−latex="a+b+…=1"data−type="inline−math"></span>.</p></li><li><p>IRSif<spandata−latex="a+b+…>1"data−type="inline−math"></span>.</p></li><li><p>DRSif<spandata−latex="a+b+…<1"data−type="inline−math"></span>.</p></li></ul></li></ul><h2>XIII.ProfitMaximization</h2><p>Firmsaimtomaximizeprofitsincompetitivemarkets.Thisinvolveschoosingoptimalinputandoutputlevelsbasedonprices,technology,andwhethertheyareoperatingintheshortorlongrun.</p><h3>A.Profits</h3><ulclass="tight"data−tight="true"><li><p>Afirmproducesoutputs(<spandata−latex="yi"data−type="inline−math"></span>)andusesinputs(<spandata−latex="xj"data−type="inline−math"></span>).</p></li><li><p>Outputpricesare<spandata−latex="(pi)"data−type="inline−math"></span>andinputpricesare<spandata−latex="(wj)"data−type="inline−math"></span>.</p></li><li><p><strong>Profits(</strong><spandata−latex="π"data−type="inline−math"></span><strong>)</strong>:TotalRevenue−TotalCost.<spandata−latex=" \pi = \sum p_i y_i - \sum w_j x_j " data-type="inline-math"></p></li><li><p>Allfactorsmustbevaluedattheirmarketrentalprices,reflecting<strong>opportunitycosts</strong>.</p></li><li><p><strong>Fixedfactor</strong>:Aninputusedinafixedamount(atleastintheshortrun).</p></li><li><p><strong>Variablefactor</strong>:Aninputthatcanbeusedindifferentamounts.</p></li><li><p><strong>Shortrun</strong>:Somefactorsarefixed.Firmscanmakenegativeprofitsbutmustcovervariablecoststocontinueoperating.</p></li><li><p><strong>Longrun</strong>:Allfactorsarevariable.Firmsmustmakenon−negativeprofits(orzeroeconomicprofit)tostayinbusiness.</p></li><li><p><strong>Quasi−fixedfactors</strong>:Usedinafixedamountifoutputispositive,butnotifoutputiszero.</p></li></ul><h3>B.Short−RunProfitMaximization</h3><p>Assumeinput<spandata−latex="x2"data−type="inline−math"></span>isfixedat<spandata−latex="x~2"data−type="inline−math"></span>.Thefirmchooses<spandata−latex="x1"data−type="inline−math"></span>tomaximizeprofits:</p><p><spandata−latex=" \max_{x_1} p f(x_1, \tilde{x}_2) - w_1 x_1 - w_2 \tilde{x}_2 " data-type="inline-math"></p><ulclass="tight"data−tight="true"><li><p><strong>First−ordercondition</strong>:<spandata−latex="p⋅MP1(x1∗,x~2)=w1"data−type="inline−math"></span>.Thevalueofthemarginalproductofafactorequalsitsprice.</p></li><li><p>If<spandata−latex="p⋅MP1>w1"data−type="inline−math"></span>,usemoreoffactor1.If<spandata−latex="p⋅MP1<w1"data−type="inline−math"></span>,useless.</p></li><li><p>An<strong>isoprofitline</strong>showsallcombinationsofinputsandoutputsthatyieldaconstantprofitlevel.Foragivenoutput<spandata−latex="y"data−type="inline−math"></span>:<spandata−latex=" y = \frac{\pi}{p} + \frac{w_2}{p} \tilde{x}_2 + \frac{w_1}{p} x_1 " data-type="inline-math"></p></li><li><p>Profitmaximizationoccurswheretheslopeoftheproductionfunction(MP1)equalstheslopeoftheisoprofitline(<spandata−latex="w1/p"data−type="inline−math"></span>).</p></li><li><p><strong>Comparativestatics</strong>:</p><ulclass="tight"data−tight="true"><li><p>Increasein<spandata−latex="w1"data−type="inline−math"></span>(inputprice):Decreasesoptimal<spandata−latex="x1"data−type="inline−math"></span>.Short−runfactordemandcurvesaredownwardsloping.</p></li><li><p>Decreasein<spandata−latex="p"data−type="inline−math"></span>(outputprice):Decreasesoptimal<spandata−latex="x1"data−type="inline−math"></span>.Short−runsupplyfunctionisupwardsloping.</p></li><li><p>Increasein<spandata−latex="w2"data−type="inline−math"></span>(fixedinputprice):Noeffectonoptimal<spandata−latex="x1"data−type="inline−math"></span>or<spandata−latex="y"data−type="inline−math"></span>;onlyprofitschange.</p></li></ul></li></ul><h3>C.Long−RunProfitMaximization</h3><p>Allinputs(<spandata−latex="x1,x2"data−type="inline−math"></span>)arevariable.Thefirmmaximizesprofitsbychoosingboth<spandata−latex="x1"data−type="inline−math"></span>and<spandata−latex="x2"data−type="inline−math"></span>:</p><p><spandata−latex=" \max_{x_1, x_2} p f(x_1, x_2) - w_1 x_1 - w_2 x_2 " data-type="inline-math"></p><ulclass="tight"data−tight="true"><li><p><strong>First−orderconditions</strong>:<spandata−latex=" p \cdot MP_1(x_1^*, x_2^*) = w_1 " data-type="inline-math">$ The value of the marginal product of each factor equals its price.
These conditions define the factor demand curves (optimal as functions of ).
Inverse factor demand curves: Show what factor prices must be for a given quantity of inputs demanded.
Example: Cobb-Douglas Production Function
The long-run factor demands and supply function can be derived by solving the first-order conditions.
If there are constant returns to scale (), the supply function is not well-defined, and firms in competitive markets make zero profits in the long run.
D. Profit Maximization and Returns to Scale
In perfectly competitive markets, if a firm has constant returns to scale (CRS) and makes positive economic profits in the long run, it contradicts the assumption of profit maximization. Why? Because the firm could seemingly expand indefinitely to earn infinite profits.
This paradox is resolved by considering:
Limitations to efficient scaling, invalidating CRS at very large scales.
Market dominance, invalidating competitive assumptions.
Entry of other firms, driving down prices and profits to zero.
Conclusion: In long-run competitive equilibrium, firms with CRS earn zero economic profits.
XIV. Cost Minimization
Firms choose an optimal combination of inputs to produce a given level of output at the lowest possible cost. This leads to the concept of cost functions and their properties.
A. The Long-Run Cost Minimization Problem
The firm seeks to minimize the cost of producing output given factor prices :
</p><ulclass="tight"data−tight="true"><li><p>Theminimumcostachievedisthe<strong>costfunction</strong><spandata−latex="c(w1,w2,y)"data−type="inline−math"></span>.</p></li><li><p>An<strong>isocostline</strong>showsallcombinationsofinputsthatyieldthesametotalcost<spandata−latex="C"data−type="inline−math"></span>:<spandata−latex=" x_2 = \frac{C}{w_2} - \frac{w_1}{w_2} x_1 " data-type="inline-math">-w_1/w_2.</p></li><li><p>Thecostminimizationprobleminvolvesfindingthepointontheisoquant(output<spandata−latex="y"data−type="inline−math"></span>)thattouchesthelowestpossibleisocostline.</p></li><li><p><strong>Optimalsolution</strong>(interior,smoothisoquant):TheTechnicalRateofSubstitution(TRS)mustequalthefactorpriceratio:<spandata−latex=" TRS(x_1^*, x_2^*) = - \frac{MP_1(x_1^*, x_2^*)}{MP_2(x_1^*, x_2^*)} = - \frac{w_1}{w_2} " data-type="inline-math">\frac{MP_1}{w_1} = \frac{MP_2}{w_2}$ (marginal product per dollar spent is equal across inputs).
The optimal choices of inputs and are called conditional factor demands (or derived factor demands).
B. Comparative Statics of Cost Minimization
Increase in an input price (e.g., ): Rotates the isocost line, leading to a decrease in the cost-minimizing quantity of that input (assuming normal inputs and initial positive use). This is reflected in the downward slope of conditional factor demand curves.
An expansion path connects cost-minimizing input combinations as output varies, holding factor prices constant.
Normal input: Conditional demand increases with output.
Inferior input: Conditional demand decreases with output (rare).
C. The Cost Function (Long-Run Total Cost)
The total cost function describes the minimum total cost of producing output at given input prices. This is a long-run concept since all inputs are adjusted.
It is obtained by substituting the conditional factor demands into the total cost equation: </p></li></ul><h3>D.DualityandShephard′sLemma</h3><ulclass="tight"data−tight="true"><li><p>Thecostfunctionis<strong>dual</strong>totheproductionfunction;onecanbederivedfromtheother.</p></li><li><p><strong>Shephard′sLemma</strong>:Partialdifferentiationofthecostfunctionwithrespecttoaninputpriceyieldstheconditionalfactordemandforthatinput.<spandata−latex=" x_1^*(y, w_1, w_2) = \frac{\partial c(y, w_1, w_2)}{\partial w_1} " data-type="inline-math"></p></li></ul><h3>E.ReturnstoScaleandtheCostFunction</h3><ulclass="tight"data−tight="true"><li><p><strong>Unitcostfunction</strong>:<spandata−latex="c(w1,w2,1)"data−type="inline−math"></span>isthecostofproducingoneunitofoutput.</p></li><li><p>Relationshipbetweenreturnstoscaleandcostfunctionbehavior:</p><ulclass="tight"data−tight="true"><li><p><strong>ConstantReturnstoScale(CRS)</strong>:Costfunctionislinearinoutput:<spandata−latex="c(w1,w2,y)=c(w1,w2,1)⋅y"data−type="inline−math"></span>.AverageCostisconstant.</p></li><li><p><strong>IncreasingReturnstoScale(IRS)</strong>:Costsincreaselessthanlinearlyinoutput:<spandata−latex="c(w1,w2,y)<c(w1,w2,1)⋅y"data−type="inline−math"></span>.AverageCostisdeclining.</p></li><li><p><strong>DecreasingReturnstoScale(DRS)</strong>:Costsincreasemorethanlinearlyinoutput:<spandata−latex="c(w1,w2,y)>c(w1,w2,1)⋅y"data−type="inline−math"></span>.AverageCostisrising.</p></li></ul></li></ul><h3>F.Long−RunandShort−RunCosts</h3><ulclass="tight"data−tight="true"><li><p><strong>Short−runcostfunction</strong>(<spandata−latex="cs(y,x~2)"data−type="inline−math"></span>):Minimumcosttoproduce<spandata−latex="y"data−type="inline−math"></span>outputwhensomefactors(e.g.,<spandata−latex="x2"data−type="inline−math"></span>)arefixedat<spandata−latex="x~2"data−type="inline−math"></span>.<spandata−latex=" c_s(y, \tilde{x}_2) = \min_{x_1} w_1 x_1 + w_2 \tilde{x}_2 \quad \text{s.t. } f(x_1, \tilde{x}_2) = y " data-type="inline-math"></p></li><li><p><strong>Long−runcostfunction</strong>(<spandata−latex="c(y)"data−type="inline−math"></span>):Minimumcostwhenallfactorsarevariable.<spandata−latex=" c(y) = \min_{x_1, x_2} w_1 x_1 + w_2 x_2 \quad \text{s.t. } f(x_1, x_2) = y " data-type="inline-math"></p></li><li><p>Thelong−runcostfunctionisthelowerenvelopeofallpossibleshort−runcostfunctions.</p><ulclass="tight"data−tight="true"><li><p>Foranyoutputlevel<spandata−latex="y"data−type="inline−math"></span>,thelong−runcost<spandata−latex="c(y)"data−type="inline−math"></span>willalwaysbelessthanorequaltoanyshort−runcost<spandata−latex="cs(y,x~2)"data−type="inline−math"></span>.</p></li><li><p>Attheoptimalfixedfactorlevel<spandata−latex="k∗(y)"data−type="inline−math"></span>foragivenoutput<spandata−latex="y"data−type="inline−math"></span>,<spandata−latex="c(y)=cs(y,k∗(y))"data−type="inline−math"></span>.</p></li></ul></li></ul><h2>XV.CostCurves</h2><p>Costcurvesillustratehowcostsvarywithoutput,providingcrucialinsightsintoafirm′sproductiondecisionsandmarketsupply.</p><h3>A.AverageCosts</h3><p>Totalcosts<spandata−latex="c(y)"data−type="inline−math"></span>aresumofvariablecosts<spandata−latex="cv(y)"data−type="inline−math"></span>andfixedcosts<spandata−latex="F"data−type="inline−math"></span>(<spandata−latex="c(y)=cv(y)+F"data−type="inline−math"></span>).</p><ulclass="tight"data−tight="true"><li><p><strong>AverageCost(AC)</strong>:Totalcostperunitofoutput.<spandata−latex=" AC(y) = \frac{c(y)}{y} = \frac{c_v(y)}{y} + \frac{F}{y} = AVC(y) + AFC(y) " data-type="inline-math"></p></li><li><p><strong>AverageVariableCost(AVC)</strong>:Variablecostperunitofoutput.</p></li><li><p><strong>AverageFixedCost(AFC)</strong>:Fixedcostperunitofoutput.AFCdeclinescontinuouslyasoutputincreases.</p></li><li><p>TheACcurveistypicallyU−shaped,aresultofthecombinationofadecreasingAFCandanincreasingAVC.</p></li></ul><h3>B.MarginalCosts(MC)</h3><ulclass="tight"data−tight="true"><li><p><strong>MarginalCost(MC)</strong>:Changeintotalcost(orvariablecost)foraone−unitchangeinoutput.<spandata−latex=" MC(y) = \frac{\Delta c(y)}{\Delta y} = \frac{\Delta c_v(y)}{\Delta y} " data-type="inline-math">MC(y) = \frac{dc(y)}{dy} = \frac{dc_v(y)}{dy}.</p></li><li><p>Relationship between MC and AC/AVC:</p><ul class="tight" data-tight="true"><li><p>If MC < AVC (or AC), then AVC (or AC) is falling.</p></li><li><p>If MC > AVC (or AC), then AVC (or AC) is rising.</p></li><li><p>The MC curve must intersect the AVC (and AC) curve at its minimum point.</p></li></ul></li><li><p>The area beneath the MC curve up to output <span data-latex="y" data-type="inline-math"></span> equals the total variable cost <span data-latex="c_v(y)" data-type="inline-math"></span>.</p></li></ul><h3>C. Marginal Costs and Variable Costs for Multiple Plants</h3><ul class="tight" data-tight="true"><li><p>If a firm operates multiple plants, it minimizes total cost by allocating production such that the marginal cost of each plant is equal. <span data-latex=" MC_1(y_1) = MC_2(y_2) " data-type="inline-math"></p></li><li><p>Thefirm′soverallmarginalcostcurveisthehorizontalsumoftheindividualplants′marginalcostcurves.</p></li></ul><h3>D.Long−RunandShort−RunCostCurves</h3><ulclass="tight"data−tight="true"><li><p>Inthelongrun,allfactorsarevariable,soafirmcanproduce0outputat0cost.</p></li><li><p>Thelong−runaveragecost(LRAC)curveisthelowerenvelopeofallpossibleshort−runaveragecost(SRAC)curves.<spandata−latex=" LRAC(y) \leq SRAC(y, k) " data-type="inline-math">k$ is a short-run fixed factor).
At the optimal plant size for a given output , .
This implies that at the common tangency point, the long-run marginal cost (LRMC) equals the short-run marginal cost (SRMC) for the optimal plant size. </p></li></ul><h2>XVI.MarketStructures:PerfectCompetition</h2><p>Perfectcompetitionservesasabenchmarkmarketstructurewheremanyfirmsproduceidenticalproductsandindividualfirmshavenomarketpower.</p><h3>A.MarketEnvironments</h3><ulclass="tight"data−tight="true"><li><p>Firmsface<strong>technologicalconstraints</strong>(feasibleinput−outputcombinations)and<strong>marketconstraints</strong>(howmuchcanbesoldatagivenprice).</p></li><li><p>The<strong>demandcurvefacingafirm</strong>showstherelationshipbetweenitspriceandthequantityitsells.</p></li><li><p><strong>Marketenvironment</strong>describeshowfirmsinteractintheirpricingandoutputdecisions.</p></li></ul><h3>B.PerfectCompetitionDefined</h3><ulclass="tight"data−tight="true"><li><p>Amarketstructurewhereeachfirmassumesthemarketpriceisindependentofitsownoutputlevel.</p></li><li><p>Characteristics:</p><ulclass="tight"data−tight="true"><li><p>Manyfirms.</p></li><li><p>Identicalproduct(homogeneousgoods).</p></li><li><p>Eachfirmisasmallpartofthemarket(pricetaker).</p></li><li><p>Freeentryandexitinthelongrun.</p></li><li><p>Perfectinformation.</p></li></ul></li><li><p>The<strong>marketdemandcurve</strong>isdownwardsloping.The<strong>demandcurvefacingacompetitivefirm</strong>isperfectlyhorizontalatthemarketprice.</p></li></ul><h3>C.TheSupplyDecisionofaCompetitiveFirm</h3><p>Acompetitivefirmmaximizesprofitsbychoosingoutput<spandata−latex="y"data−type="inline−math"></span>:</p><p><spandata−latex=" \max_y \ py - c(y) \quad \text{s.t. } y \geq 0 " data-type="inline-math"></p><ulclass="tight"data−tight="true"><li><p><strong>First−ordercondition</strong>:<spandata−latex="p−c′(y∗)=0⇒p=MC(y∗)"data−type="inline−math"></span>.Priceequalsmarginalcost.</p></li><li><p><strong>Second−ordercondition</strong>:<spandata−latex="−c′′(y∗)≤0⇒MC′(y∗)≥0"data−type="inline−math"></span>.Marginalcostmustbeincreasing.</p></li><li><p>The<strong>supplycurveofacompetitivefirm</strong>isitsmarginalcostcurveabovetheaveragevariablecost(AVC).</p></li><li><p><strong>Shutdowncondition</strong>:Afirmshutsdownintheshortruniftotalrevenueislessthanvariablecosts(<spandata−latex="py<cv(y)"data−type="inline−math"></span>),orequivalently,ifmarketprice<spandata−latex="p<AVC(y)"data−type="inline−math"></span>.Fixedcostsaresunk,soonlyvariablecostsmatterforshort−rundecision.</p></li></ul><h3>D.ProfitsandProducer′sSurplus</h3><ulclass="tight"data−tight="true"><li><p><strong>Profits</strong>(<spandata−latex="π"data−type="inline−math"></span>)=TotalRevenue(TR)−TotalCost(TC)=<spandata−latex="py−cv(y)−F"data−type="inline−math"></span>.</p></li><li><p><strong>Producer′ssurplus(PS)</strong>:TotalRevenueminusTotalVariableCost=<spandata−latex="py−cv(y)"data−type="inline−math"></span>.</p></li><li><p>PSistheareaabovethesupplycurveandbelowtheprice.</p></li><li><p>ChangeinPS=Changeinprofits(sincefixedcostsareconstant).</p></li></ul><h3>E.TheLong−RunSupplyCurveofaFirm</h3><ulclass="tight"data−tight="true"><li><p>Inthelongrun,allcostsarevariable.Thefirmcanenterorexitthemarket.</p></li><li><p>Long−runprofitmaximizationcondition:<spandata−latex="p=LRMC(y)"data−type="inline−math"></span>.</p></li><li><p><strong>Entry/Exitcondition</strong>:Inthelongrun,firmsenterif<spandata−latex="p>LRAC(y)"data−type="inline−math"></span>(positiveprofits)andexitif<spandata−latex="p<LRAC(y)"data−type="inline−math"></span>(negativeprofits).</p></li><li><p>Inlong−runcompetitiveequilibrium,<spandata−latex="p=LRMC=LRACmin"data−type="inline−math"></span>.Firmsearnzeroeconomicprofit.</p></li><li><p>Thelong−runsupplycurveismoreelasticthantheshort−runsupplycurvebecausefirmshavemoreflexibilitytoadjustallfactorsofproduction.</p></li><li><p>Ifthelong−runtechnologyexhibitsconstantreturnstoscale,theLRACisconstant,andthelong−runindustrysupplycurveisahorizontallineat<spandata−latex="p=LRACmin"data−type="inline−math"></span>.</p></li></ul><h2>XVII.GeneralEquilibrium</h2><p>Generalequilibriumanalysisexamineshowpricesandquantitiesaredeterminedsimultaneouslyacrossmultipleinterconnectedmarkets,consideringfeedbackeffectsthatpartialequilibriummodelsignore.</p><h3>A.Partialvs.GeneralEquilibrium</h3><ulclass="tight"data−tight="true"><li><p><strong>Partialequilibriumanalysis</strong>:Studiespriceandoutputdeterminationinasinglemarket,assumingpricesinothermarketsarefixed.</p></li><li><p><strong>Generalequilibriumanalysis</strong>:Studiespriceandoutputdeterminationinmultiplemarketssimultaneously,accountingforinterdependencies.(e.g.,changesinthecoffeemarketaffecttheteamarket,andviceversa).</p></li></ul><h3>B.TheEdgeworthBox</h3><ulclass="tight"data−tight="true"><li><p>Atooltoanalyzeexchangeeconomywithtwogoodsandtwoconsumers.</p></li><li><p>Dimensionsoftheboxrepresenttotalavailablequantitiesofgoods1and2(<spandata−latex="(ωA1+ωB1)"data−type="inline−math"></span>and<spandata−latex="(ωA2+ωB2)"data−type="inline−math"></span>).</p></li><li><p>ConsumerA′sconsumptionismeasuredfromthebottom−leftorigin(<spandata−latex="OA"data−type="inline−math"></span>).ConsumerB′sisfromthetop−rightorigin(<spandata−latex="OB"data−type="inline−math"></span>).</p></li><li><p>Indifferencecurvesforbothconsumerscanbedepictedwithinthebox.</p></li><li><p>An<strong>allocation</strong>isadistributionofgoodsbetweenconsumers<spandata−latex="(XA,XB)"data−type="inline−math"></span>.</p></li><li><p>A<strong>feasibleallocation</strong>meanstotalconsumptionequalstotalendowment:<spandata−latex=" x_A^1 + x_B^1 = \omega_A^1 + \omega_B^1 " data-type="inline-math"></p></li></ul><h3>C.TradeandGainsfromExchange</h3><ulclass="tight"data−tight="true"><li><p>Startingfromaninitialendowment(<spandata−latex="W"data−type="inline−math"></span>),mutuallyadvantageoustradeoccursifbothconsumerscanreachahigherindifferencecurve.</p></li><li><p>ThesetofallallocationswherebothAandBarebetteroffthanattheirinitialendowmentisthe<strong>lens−shapedarea</strong>betweentheirindifferencecurvespassingthrough<spandata−latex="W"data−type="inline−math"></span>.</p></li></ul><h3>D.ParetoEfficientAllocations</h3><ulclass="tight"data−tight="true"><li><p>A<strong>Paretoimprovingallocation</strong>makesatleastonepersonbetteroffwithoutmakinganyoneworseoff.</p></li><li><p>A<strong>Paretoefficientallocation</strong>iswherenoonecanbemadebetteroffwithoutmakingsomeoneelseworseoff.Thishappenswhenallgainsfromtradeareexhausted.</p></li><li><p><strong>ConditionforParetoefficiency</strong>:TheindifferencecurvesofthetwoagentsmustbetangentatanyinteriorParetoefficientallocation.Thisimplies:<spandata−latex=" MRS_A = MRS_B " data-type="inline-math"></p></li><li><p>ThesetofallParetoefficientpointsintheEdgeworthboxiscalledthe<strong>ParetoSet</strong>or<strong>ContractCurve</strong>.</p></li></ul><h3>E.MarketTradeandEquilibrium</h3><ulclass="tight"data−tight="true"><li><p>Inacompetitivemarket,eachconsumerisaprice−taker,maximizingutilitygivenprices<spandata−latex="(p1,p2)"data−type="inline−math"></span>andtheirendowment.</p></li><li><p><strong>Grossdemand</strong>:Totalamountofagoodwantedatgivenprices.</p></li><li><p><strong>Net/Excessdemand</strong>:Grossdemandminusinitialendowment(<spandata−latex="eA1=xA1−ωA1"data−type="inline−math"></span>).</p></li><li><p>A<strong>marketequilibrium(competitiveequilibrium,Walrasianequilibrium)</strong>isasetofprices<spandata−latex="(p1∗,p2∗)"data−type="inline−math"></span>where:</p><ulclass="tight"data−tight="true"><li><p>Eachconsumerchoosesthemostpreferredaffordablebundle.</p></li><li><p>Demandequalssupplyforeverygood(aggregateexcessdemandiszero).</p></li></ul></li><li><p>Atequilibrium,eachagent′sindifferencecurveistangenttotheirbudgetline(slope<spandata−latex="−p1/p2"data−type="inline−math"></span>),meaning<spandata−latex="MRS=p1/p2"data−type="inline−math"></span>forboth.Consequently,<spandata−latex="MRSA=MRSB"data−type="inline−math"></span>atequilibrium.</p></li></ul><h3>F.Walras′Law</h3><ulclass="tight"data−tight="true"><li><p><strong>Walras′Law</strong>statesthatthevalueofaggregateexcessdemandisidenticallyzeroforanypositiveprices<spandata−latex="(p1,p2)"data−type="inline−math"></span>,whetherequilibriumornot.<spandata−latex=" p_1 z_1(p_1, p_2) + p_2 z_2(p_1, p_2) = 0 " data-type="inline-math">z_ii).</p></li><li><p>Proofreliesonconsumersspendingalltheirbudget(budgetconstraintalwaysholds).</p></li><li><p>Implication:If<spandata−latex="k−1"data−type="inline−math"></span>marketsareinequilibrium,the<spandata−latex="k"data−type="inline−math"></span>−thmarketmustalsobeinequilibrium.Thismeansonly<spandata−latex="k−1"data−type="inline−math"></span>independentpricesneedtobedetermined;onepricecanbesetasanumeraire.</p></li></ul><h3>G.FirstFundamentalTheoremofWelfareEconomics</h3><ulclass="tight"data−tight="true"><li><p>Anequilibriumachievedbyasetofcompetitivemarketswillbe<strong>Paretoefficient</strong>.</p></li><li><p>Proof:AssumescompetitiveequilibriumisnotParetoefficient,whichleadstoacontradiction(impliesabundlepreferredbybothagentsisalsomoreexpensiveforboth,whichisimpossibleiftheyalreadymaximizedutilitywithintheirbudget).</p></li><li><p>Thisimpliesthatthe"invisiblehand"ofthemarketleadstoanefficientallocation.</p></li><li><p>Doesnotguaranteefairness;initialendowmentscanleadtoskewed,butstillefficient,outcomes.</p></li></ul><h3>H.SecondFundamentalTheoremofWelfareEconomics</h3><ulclass="tight"data−tight="true"><li><p>Ifallagentshaveconvexindifferencecurves,thenanyParetoefficientallocationcanbeachievedasamarketequilibriumforanappropriateassignmentofendowments.</p></li><li><p>ThisimpliesthatasocietycanachieveanydesiredParetoefficientdistribution(e.g.,moreequitable)byredistributinginitialendowments(e.g.,throughlump−sumtaxes/transfers)andthenallowingmarketstooperatefreely.</p></li><li><p>Pricesplaytworoles:<strong>allocative</strong>(signalingrelativescarcity)and<strong>distributive</strong>(determiningpurchasingpower).Thesecondwelfaretheoremsuggeststheserolescanbeseparated.</p></li></ul><h2>XVIII.Monopoly</h2><p>Amonopolyisamarketstructurewhereasinglefirmdominatesthemarket,givingitsignificantcontroloverpriceandoutput.Thissectionexplorestheprofit−maximizationbehaviorofmonopolistsandmonopsonists,aswellastheuniqueissuesarisinginverticallyintegratedmonopolies.</p><h3>A.MonopolyintheOutputMarket</h3><ulclass="tight"data−tight="true"><li><p>A<strong>monopoly</strong>isanindustrystructurewithonlyonefirm.</p></li><li><p>Unlikecompetitivefirms,amonopolistisaprice−setter,facingadownward−slopingmarketdemandcurve<spandata−latex="p(y)"data−type="inline−math"></span>.</p></li><li><p><strong>Profit−maximizationproblem</strong>:<spandata−latex=" \max_y \ r(y) - c(y) " data-type="inline-math">r(y) = p(y)yc(y)$ is total cost.
First-order condition: . Marginal Revenue equals Marginal Cost.
Marginal Revenue (MR) for a monopolist: p'(y) < 0MR < p(y).</p></li><li><p>MRintermsofpriceelasticityofdemand(<spandata−latex="ϵ"data−type="inline−math"></span>):<spandata−latex=" MR = p(y) \left(1 + \frac{1}{\epsilon}\right) = p(y) \left(1 - \frac{1}{|\epsilon|}\right) " data-type="inline-math"></p></li><li><p>Amonopolistwillalwayschoosetooperateonthe<strong>elasticpartofthedemandcurve</strong>(<spandata−latex="∣ϵ∣>1"data−type="inline−math"></span>),where<spandata−latex="MR>0"data−type="inline−math"></span>.Ifdemandisinelastic,<spandata−latex="MR<0"data−type="inline−math"></span>,meaningreducingoutputwouldincreaserevenueanddecreasecosts,whichwouldincreaseprofits.</p></li><li><p>Foralineardemandcurve<spandata−latex="p(y)=a−by"data−type="inline−math"></span>,<spandata−latex="MR(y)=a−2by"data−type="inline−math"></span>.TheMRcurveistwiceassteepasthedemandcurve.</p></li><li><p><strong>Markuppricing</strong>:Amonopolist′spriceisamarkupovermarginalcost:<spandata−latex=" p(y) = \frac{MC(y)}{1 - 1/|\epsilon(y)|} " data-type="inline-math">1−1/∣ϵ(y)∣<1"data−type="inline−math"></span>(forelasticdemand),<spandata−latex="p(y)>MC(y)"data−type="inline−math"></span>.</p></li></ul><h3>B.MonopolyandFactorDemand</h3><ulclass="tight"data−tight="true"><li><p>Themonopolist′sdecisionforinput<spandata−latex="x"data−type="inline−math"></span>toproduceoutput<spandata−latex="y=f(x)"data−type="inline−math"></span>leadsto:<spandata−latex=" \frac{dR(x)}{dx} = (p(y) + p'(y)y) f'(x) = MR_y MP_x " data-type="inline-math">$ This is the Marginal Revenue Product (MRP) of the input.
In perfect competition, .
In monopoly, . Since , the monopolist's MRP is less than the value of the marginal product ().
This implies a monopolist demands less of an input than a competitive firm would, all else equal.
C. Monopsony
A monopsony is a market where there is a single buyer of a factor of production.
A monopsonist faces an upward-sloping factor supply curve . To hire more , it must offer a higher price.
Profit-maximization problem: </p></li><li><p><strong>First−ordercondition</strong>:<spandata−latex="pf′(x)=w(x)+w′(x)x"data−type="inline−math"></span>.Thevalueofthemarginalproductofthefactorequalsitsmarginalexpenditure(ME).</p></li><li><p>Themarginalexpenditureonafactor(<spandata−latex="MEx"data−type="inline−math"></span>)isgreaterthanthefactorprice(<spandata−latex="w(x)"data−type="inline−math"></span>)foramonopsonist.<spandata−latex=" ME_x = w(x) \left(1 + \frac{1}{\eta}\right) " data-type="inline-math">\eta$ is the supply elasticity of the factor).
A monopsonist hires less of the factor and pays a lower price () compared to a competitive factor market.
This results in a Pareto inefficient outcome (too little of the factor hired).
Minimum wage effect: In a monopsonized labor market, a minimum wage set between the monopsony wage () and the competitive wage () can increase employment and wages simultaneously, potentially moving towards a more efficient outcome.
D. Upstream and Downstream Monopolies (Double Marginalization)
This occurs when an upstream monopolist sells an input to a downstream monopolist, who then sells the final good.
Both firms try to extract monopoly profit, leading to a "double markup."
Example: Upstream firm produces at cost , sells at price . Downstream firm uses as input for , faces demand .
Downstream profit maximization: .
Upstream profit maximization: Based on residual demand for input from downstream, chooses where .
The overall output in this scenario is lower, and the final price is higher, than if the two firms merged into a single integrated monopolist. The integrated monopolist would only apply one markup over the true marginal cost of production.
This double marginalization is inefficient from a social perspective and even from the perspective of maximizing total monopoly profits.